VP, Ecosystem Marketing & Developer Relations

VP, Ecosystem Marketing & Developer Relations

Join to apply for the VP, Ecosystem Marketing & Developer Relations role at Circle.

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can travel globally, nearly instantly and less expensively than legacy settlement systems. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What You’ll Be Part Of

Circle is committed to visibility and stability in everything we do. As we grow, we expand into new jurisdictions. Our values are High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

Circle is seeking a visionary and execution-oriented marketing leader to serve as Vice President, Ecosystem Marketing & Developer Relations. In this role, you will be responsible for leading a global strategy to grow, engage, and empower developers building on Circle’s platform capabilities. You will serve as a cross-functional leader at the intersection of Product, Engineering, Growth, and Communications to build a thriving, inclusive developer ecosystem that drives adoption of Circle technologies.

Your mandate is both strategic and executional: define the narrative, design the programs, build the community, lead the team, and deliver results. This is a "big tent" role for a broad mission—helping every kind of builder, from Web3 native engineers to Web2 fintech developers, find a place within the Circle ecosystem.

• Develop and lead a global, multi-segment strategy to attract, activate, and retain developers using Circle’s platform capabilities.
• Build and manage a high-impact team across Developer Marketing, Developer Relations, and Community, integrating brand storytelling, technical enablement, and ecosystem engagement into a cohesive operating model.
• Shape and launch developer-focused go-to-market initiatives, including major product launches, technical content strategies, event presence, and digital campaigns tailored to builder audiences.
• Own the developer funnel, from brand awareness to usage to community contribution—partnering with Product, Data, and Growth to define success metrics and track performance across the entire journey.
• Act as a visible, credible voice for Circle in the developer community; represent the company at key technical conferences, media moments, ecosystem gatherings, and online channels.
• Drive Circle’s presence in global developer ecosystems, with an emphasis on regional community building, hackathons, strategic partnerships, and support for emerging markets.
• Bring the “big tent” vision to life—ensuring the developer experience is welcoming, inclusive, and empowering for builders across backgrounds, industries, and geographies.
• Collaborate with Growth and Partnerships to support go-to-market activation with wallets, exchanges, infra partners, fintechs, and other ecosystem players to extend developer impact.
• Accelerate use case discovery and experimentation across payments, commerce, DeFi, and financial infrastructure by inspiring developers to build with programmable dollars.
• Contribute to overall Marketing team culture, structure, and strategy as a senior leader, while championing developer success as a company-wide priority.

• 15+ years of experience in developer marketing, developer relations, or ecosystem-focused product marketing roles.
• Proven track record of building and scaling global developer ecosystems, communities, or platforms—especially in crypto, fintech, cloud, or developer tools.
• Strong technical fluency in APIs, smart contracts, blockchain, and/or web infrastructure; engineering background or experience working closely with engineering teams.
• Experience with Ethereum, Solana, Base, L2 ecosystems, stable coins, and/or decentralized finance platforms.
• Experience leading cross-functional programs in fast-paced,…