Digital Sales Manager

Overview

Join to apply for the Digital Sales Manager role at CUMULUS MEDIA in Boise, .

Cumulus Media currently features 6 radio stations in the Boise Market and surrounding counties. Our stations include News Talk 93.1 KBOI, 670 KBOI, Classic Rock 96.9 KKGL, Contemporary Country 92.3 KIZN, Lite Adult Contemporary 97.9 KQFC, and Sports Talk KTIK 1350 and 95.3.

The audio industry is on fire—from podcasting and streaming to smart speakers and live radio—and it has never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies. Cumulus Media is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it.

Cumulus engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One; and inspires listeners through the Cumulus Podcast Network.

It provides advertisers with local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, influencers, full-service audio solutions, insights, and live events. It is the only audio media company to provide marketers with local and national advertising performance guarantees.

Digital Sales Manager is an immediate, full-time opening in Boise. The ideal candidate will develop and implement effective digital strategies to exceed the digital budget and will support a team of local sellers in maximizing digital revenue growth. You will provide ongoing strategy, product support, and digital education to improve sales team knowledge and confidence in presenting digital solutions. You will grow your current digital marketing knowledge into subject-matter expertise that includes:

• Audio Streaming
• Podcast Advertising
• Display Advertising
• Website Design/Management
• Social Media Marketing
• Online Presence Solutions
• OTT and Video Advertising
• Paid Search
• Search Engine Optimization
• Email Marketing

You will have the opportunity to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services with our radio asset offerings.

• Responsible for implementing effective digital sales strategies to achieve digital revenue budget
• Collaborate with local management to establish digital priorities and expectations for the local sales team
• Support sales staff by participating in client meetings
• Assist in closing strategic, high-priority digital sales agreements
• Provide ongoing digital education through coaching and training
• Become a subject-matter expert of company digital marketing/advertising platforms and offerings
• Act as an external consultant and internal trainer on CUMULUS’ digital tactics, benefits, and trends
• Own the end-to-end local digital operations process to support new business development, fulfillment, campaign management, and client renewals
• Maintain high levels of communication with internal teams and external clients, vendors, and stakeholders
• Manage local digital platforms including websites, apps, and streaming audio players
• Collaborate with partners to ensure best-in-class user experience and troubleshoot issues
• Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team
• Provide market, customer, and competitor insights to target needs and drive sales
• Equip sales teams with training, planning tools, and support to reach revenue goals
• Conduct market research on trends, competitors, and customer analysis
• Other duties and special initiatives as assigned

• Qualifications
• 7+ years of digital sales, marketing, or advertising experience preferred; broadcasting industry exposure a plus
• Experience selling and managing digital…