KOL Specialist - US Expansion

Overview

At Glad2

Glow, we believe in the power of authentic voices to move hearts, shape trends, and build meaningful brand connections. As our KOL Specialist for the US Market, you will take the lead in driving creator-led growth by building impactful influencer partnerships that elevate brand awareness, drive engagement, and support our business expansion in the United States.

You will be at the center of our influencer ecosystem—spotting trends, building strategic collaborations, and turning creative ideas into measurable results in a fast-moving, dynamic environment.

• Develop KOL strategies: Create and execute end-to-end influencer strategies aligned with brand objectives, campaign goals, and US audience insights.
• Identify, evaluate, and approach KOLs: across key categories such as beauty, lifestyle, fashion, and beyond for the US market.
• Partnership & Relationship Management: Build strong, long-term relationships with KOLs and agencies to ensure sustainable and mutually beneficial collaborations.
• Trend & Market Analysis: Keep up with the latest US influencer marketing trends, consumer behavior, and competitor movements to keep Glad2
  
  Glow ahead of the curve.
• Performance Tracking & Reporting: Set clear KPIs, monitor campaign performance, and deliver data-driven insights for continuous optimization.

• Minimum 1 year of experience in KOL/Influencer Marketing, Brand Marketing, or related roles.
• Fluent in English (spoken and written) is a must
  .
• Strong understanding of Tik Tok, Instagram, and affiliate platforms
  .
• Experience handling beauty brand promotion on social media is a strong advantage.
• Passionate about the beauty industry
  ; prior exposure to beauty or consumer goods is preferred.
• Fast learner, proactive, and thrives in a fast-paced environment
  .