Marketing Specialist

Overview

100% on-site, salaried/exempt position at our corporate office in Boca Raton, Florida with occasional travel to other locations.

Please note:

this role requires a 40 minute or less commute from Boca Raton, FL and full-time on-site work. We will not consider candidates who are not local at this time. This position is not hybrid or remote.

No executive search firms will be utilized.

By Ver Tek  is seeking a Marketing Specialist to help us professionalize and innovate telecom construction by developing, executing and optimizing online strategies, enhancing brand presence and driving customer acquisition. This role is a key ambassador for content creation, internal marketing protocols and sales lead generation. The ideal candidate will be professional, creative and data-driven, with experience in digital marketing channels and a passion for engaging content.

• Marketing Strategy: Develop and promote a deep understanding of By Ver Tek ’s value proposition and mission; consult with clients and business partners to identify messaging and positioning for the telecom construction industry and prospective customers; promote and develop marketing materials and branding protocols.
• Campaign Development And Optimization: Develop and execute digital marketing campaign strategies across multiple channels (e.g., Google Ads, Linked In) to drive qualified leads and maximize ROI; conduct market research and competitor analysis.
• Website & Content Management: Create and manage content for social media, company website, email and blogs; manage website updates, landing pages, and ensure online content is accurate, on-brand, and optimized for search and user experience; set up and produce meeting content and ensure branding consistency for PowerPoint and MS Teams; partner with IT to manage SharePoint and develop SOPs to streamline and secure content.
• Analytics & Reporting: Track and report on key performance metrics (KPIs), campaign results, and ROI using tools like Google Analytics and CRM dashboards; create regular reporting with insights and recommendations; review data to identify trends and opportunities across marketing channels.
• Trends And Best Practices: Stay updated on digital marketing trends, tools and best practices; onboard and orient new hires to marketing protocols for e-signatures, letterhead, and social media.
• Positive
  
  Collaboration:
  
  Contribute to a positive, collaborative environment with information sharing, team-based success, and a focus on results and training.
• Privacy And Security: Protect the security and privacy of By Ver Tek  and its customers.
• Marketing PR Strategy: Support the development and execution of a Public Relations strategy and create press releases.
• Social Media: Maintain and grow the company presence across major social platforms; manage SEO/SEM to maximize rankings and traffic.
• Reputation Management: Monitor and respond to online reviews, customer comments, and company ratings across review and recruiting platforms.
• Compliance: Ensure all marketing content adheres to brand guidelines and industry regulations.

• Bachelor’s degree in marketing, communications or related field
• 2-5 years of experience in digital marketing, content creation and brand optimization
• Solid knowledge of SEO, content marketing, and social media strategies
• Strong organizational and project management skills with the ability to prioritize tasks
• Proficient in MS Office 365 (including SharePoint, Teams and advanced PowerPoint), social media, CRM (Pipedrive is a plus) and Google Ads
• Creative thinker familiar with digital marketing tactics, planning and reporting
• Exceptional communication skills; concise, engaging writer and presenter who can communicate professionally at all levels
• Highly adaptable to changing priorities
• Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
• Analytical, data-driven approach with ability to report on outcomes
• Ability to work effectively across different teams, departments, and third parties

• Experience with task management software (Wrike)
• Apple/MAC working experience
• Proficiency in…