Direct-to-Consumer and Optimization Manager Job Boca Raton area,Florida USA,Marketing / Advertising / PR

Position: Direct-to-Consumer Growth and Optimization Manager

The Manager, Direct-to-Consumer (“DTC”) Growth and Optimization will be responsible for implementing the marketing strategy and managing the marketing agency to identify, test, and scale new revenue-driving channels while optimizing current ones to achieve ambitious Return on Ad Spend (“ROAS”) and Lifetime Value (“LTV”) targets.

YOUR GOAL

Increase qualified lead volume across digital channels while maintaining or reducing Customer Acquisition Cost (“CAC”)
Test and scale 2 to 3 new acquisition channels per quarter to drive incremental growth
Improve funnel conversion rates through continuous A/B and conversion rate optimization (“CRO”) testing
Maintain strong return on Ad Spend (“ROAS”), improve lifetime values (“LTV”) and ensure accuracy across attribution and performance reporting

YOUR

KEY RESPONSIBILITIES

Create end-to-end demand generation and optimize existing channels to drive qualified traffic, conversions and efficient CAC

Identify, test and scale new marketing channels while improving funnel performance through A/B and CRO testing

Manage performance analysis and attribution by managing ROAS and LTV, ensuring accurate measurement and reporting and providing actionable insights to optimize marketing results

Direct external agencies and vendors, ensuring performance, service level agreement (“SLA”) compliance and seamless integration of new marketing technologies to enhance testing and measurement accuracy

Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives

YOUR QUALIFICATIONS

Minimum eight (8) to ten (10) years of experience managing high-volume digital acquisition campaigns, with a focus on DTC/e-commerce growth
Proven success scaling multiple digital channels and improving ROAS and LTV
Expert in digital media platforms (Meta Ads Manager, Google Ads), analytics and full-funnel attribution
Experienced in launching new acquisition channels and managing A/B testing roadmaps
Demonstrated blend of analytical rigor, creative testing expertise and mastery of the full digital marketing ecosystem

YOUR SKILLS

Strong analytical skills and translating data
Analytical thinker with the ability to interpret metrics and performance data
Ability to provide actionable insights and recommendations to senior leadership
Adaptability to shifting priorities and fast-paced timelines
Results-oriented with integrity and accountability
Proficiency with Microsoft Office Suite (or equivalent tools)

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