Senior Klaviyo Email & Sms Lifecycle Operator

SENIOR KLAVIYO EMAIL & SMS LIFECYCLE OPERATOR

Shop Engine

Boca Raton, FL (Remote-friendly)

Shop Engine was founded on the belief that most paid media is inefficient, unaccountable, and built on guesswork. We exist to engineer scalable growth systems using first-principles thinking, rapid iteration, and disciplined execution.

Retention is not a newsletter. It is a revenue engine.

We are hiring a Senior Klaviyo Email & SMS Lifecycle Operator who can design, build, execute, and scale a complete lifecycle system that drives 30%+ of total store revenue.

This role starts project-based and transitions to full-time based on measurable revenue impact.

You own the entire Klaviyo ecosystem. Strategy, execution, creative, and revenue performance.

You will:

• Architect full-funnel lifecycle systems across email and SMS
• Build advanced flows end-to-end (welcome, post-purchase, cross-sell, replenishment, winback, VIP, sunset)
• Write all email and SMS copy with performance-first clarity
• Design and build high-converting email layouts directly inside Klaviyo
• Optimize signup forms for maximum conversion rate and list quality
• Develop deep segmentation frameworks (behavioral, transactional, predictive, RFM, lifecycle stage)
• Build and maintain campaign calendars with disciplined cadence control
• Monitor deliverability, domain health, and engagement decay
• Analyze performance against benchmarks and implement corrective action plans
• Document repeatable lifecycle frameworks across accounts

You are not advising. You are executing.

You are responsible for revenue contribution, not just send volume.

• 3+ years hands-on Klaviyo experience
• Proven ability to scale email/SMS to 30%+ of total store revenue
• Deep experience building advanced lifecycle flow structures
• Strong segmentation and data analysis skills
• Demonstrated ability to write high-converting copy
• Demonstrated ability to design conversion-focused email layouts
• High ownership mentality and bias toward action

You must understand:

• Campaign cadence modeling across email and SMS
• Advanced segmentation logic and predictive analytics
• Revenue per recipient and contribution margin modeling
• Deliverability management and sender reputation
• Signup form testing and optimization strategy
• Conversion psychology in lifecycle marketing
• How paid acquisition and lifecycle systems integrate

You should be able to diagnose lifecycle underperformance quickly and implement structured corrective plans.

• Project-based to start
• Performance-aligned compensation
• Transition to full-time based on measurable revenue growth

Shop Engine is an equal opportunity company. Hiring decisions are based on merit, competence, and demonstrated performance.

Work Location:

Remote