Director, Marketing Operations

** Join the Team Modernizing Medicine
**** A Culture of Excellence
** When you join Mod Med, you’re joining an award-winning team recognized for innovation and employee satisfaction.
From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:
* ** Consistently ranked as a Top Place to Work**
* ** 2025 Globee Business Awards:
** Gold Globee for “Technology Team of the Year”
* ** 2025 Black Book Awards:
** Ranked #1 EHR in 11 Specialties
* ** Florida Venture Forum:
** Venture-Backed Company of the Year We are growing fast, thinking big, and we are just getting started.
** Job Description

Summary:

** is hiring a Director of Marketing Operations to lead the operational backbone of our Marketing engine within Revenue Operations. This role is responsible for building a high-performing Mark Ops capability that supports predictable, scalable, and data-driven marketing execution. Core responsibilities include campaign operations, marketing automation, lead lifecycle governance, technology management, and ensuring that processes and data flow smoothly across the GTM engine.

Reporting to the VP, Revenue Operations, this leader oversees a team focused on operational rigor, accurate data structures, and seamless handoffs across Marketing, Sales Operations, Innovation, and Analytics. The ideal candidate brings a strong background in Marketing Operations leadership, deep experience with marketing automation and lead management, and a proven ability to design and maintain an effective martech ecosystem. The role is also responsible for identifying and applying AI-driven capabilities that improve efficiency, accuracy, and scale across core Marketing Operations workflows.
*** Your Role:
*** Set Direction and Governance
* Define the strategy for Marketing Operations and align it with GTM goals.
* Establish consistent processes, standards, and operating rhythms that support scale and accuracy.
* Drive operational discipline across all Mark Ops workflows.

Lead Campaign and Automation Execution
* Partner with Marketing to translate programs into reliable and well-structured operational plans.
* Oversee automation logic, targeting, segmentation, and campaign setup in Pardot.
* Maintain QA standards to ensure accurate execution and compliance.
* Introduce AI-driven tools that improve campaign production, targeting accuracy, segmentation, and workflow automation.

Own Lead Management and Funnel Operations
* Define and maintain routing, scoring, lifecycle stages, and related rules.
* Partner with Sales Operations to align conversion paths and ensure data quality.
* Monitor funnel performance and refine processes to improve speed and predictability.

Architect and Rationalize the Martech Stack
* Assess the existing martech environment and determine what to keep, remove, or redesign.
* Define business and technical requirements for Pardot, Salesforce, and related systems.
* Ensure systems support scale, accurate reporting, and long-term GTM needs.

Manage and Develop the Team
* Provide clear priorities, coaching, and development for the Marketing Operations team.
* Build a culture focused on process excellence, data accuracy, and strong collaboration.
* Strengthen partnership across Marketing, Sales, Innovation, and Analytics.

Partner on Data and Insights
* Ensure data structures, tagging, and taxonomy support accurate measurement.
* Work with Analytics to validate metrics, support reporting readiness, and apply insights.
* Promote strong data hygiene and accountability across GTM.
**
* Skills & Requirements:

**** Bachelor's degree in Marketing, Business, Communications, or related field;
Master’s degree (MBA or related analytical/marketing discipline) preferred.
* Minimum of 8 years of experience in progressive Marketing Operations or Marketing Technology leadership.
* Deep hands-on Pardot experience is required.
* Experience scaling Marketing Operations within a large enterprise.
* Experience in architecting a martech stack and leading tool rationalization.
* Strong experience with Salesforce and…