Senior Financial Analyst, Orangetheory Fitness

Senior Financial Analyst, Orange theory Fitness

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U, is seeking a Senior Financial Analyst (SFA) to join our Finance team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast‑paced and inspirational culture.

About

The Role

We are seeking a Senior Financial Analyst (SFA) to join our growing Operator Financial Improvement Team (OFIT), reporting directly to the Vice President of Finance for Orange theory. This role will play a key part in shaping and supporting the franchisee financial health strategy across Orange theory, with future application across all Purpose Brands.

The SFA will focus on enabling data‑driven decision‑making, supporting financial turnaround plans, and developing scalable standards and tools to monitor and improve franchisee financial performance. Initially, the role will play a pivotal role in the deployment of a cloud‑based franchisee financial platform, including the onboarding of franchisees, training internal stakeholders, and ensuring data integrity and usability.

Beyond platform deployment, this position will be a cornerstone of a new approach to evaluating operator‑level financial health — influencing key decisions related to franchisee growth, agreement renewals, and potential exit strategies.

Purpose/Impact: (Duties & Essential Functions) Franchisee Financial Platform Deployment & Enablement

• Directly support franchisee onboarding and training for the new Franchisee Financial platform.
• Support the development and execution of internal training programs for cross‑functional teams to utilize data effectively.
• Partner with external product and data teams to ensure platform insights are reliable, actionable, and user‑friendly.
• Serve as a liaison between Orange theory Finance, franchisees, and internal business users during implementation and ongoing support.

Franchisee Financial Health & Analysis

• Analyze franchisee P&Ls, balance sheets and basic debt information to identify performance trends, risks, and opportunities.
• Build scalable tools and dashboards to monitor financial health across the franchise system.
• Support development and rollout of new financial standards and benchmarks for franchisee performance.
• Contribute to the financial assessment of renewal, transfer, and remediation decisions in collaboration with Franchise Administration, Operations and Legal.

Cross‑Functional Partnership & Strategic Support

• Collaborate with Franchise Administration, Operations, and Development teams to assess financial feasibility of expansion, workouts, or new initiatives.
• Deliver insights and recommendations to executive leadership that support broader brand and franchisee growth objectives.
• Assist in the evaluation of franchisee capital planning, restructuring scenarios, and ROI assessments.

Data Management & Governance

• Ensure data integrity and governance for all financial data flowing into the Franchisee Financial platform and associated tools.
• Work with internal stakeholders to align reporting definitions and KPIs across systems and departments.

Strengths and Background

• Bachelor’s degree in Finance, Accounting, Economics, or a related field.
• 3+ years of experience in financial analysis, FP&A, or operational finance.
• Experience with unit‑level P&L analysis in a retail, fitness, or multi‑unit business environment strongly preferred.
• Prior involvement in technology deployment or financial systems implementation a strong plus (e.g., ERP, BI tools, or SaaS‑based financial platforms).
• Strong Excel, Word & PowerPoint skills required.
• Experience with Power Bi and/or Tableau a plus, with a desire to continue to develop skills in new technologies.

Why Join our team

At Purpose Brands, we’re building a portfolio of high‑performing health and wellness brands. We’re passionate about delivering exceptional experiences for our franchisees and members, and the financial health of our operators is central to our long‑term success. In this role, you’ll be a foundational member of a growing finance team, working closely with leadership…