Food​/Lifestyle Social Media Manager; subscribers

Roster manages the hiring process for the top global creators and brands. Bobby Parrish, a leading food and lifestyle creator with over 1M followers across platforms, is looking for a Social Media Manager (Short Form) to lead their Tik Tok and Instagram Reels strategy! We're helping them fill this position.

If you're passionate about short-form content, obsessed with trends, and excited to drive real impact for a creator-led brand, this is the right role for you.

Requirements:

• You're based in South Florida (Boca Raton area) and available for hybrid work
• You have 4-5+ years of experience managing social media for creators or influencer-led brands
• You have a deep understanding of short-form trends, pacing, hooks, and viral formats
• You're highly creative with strong analytical instincts—you know what works and why
• You have experience collaborating with editors and giving actionable creative feedback
• You're exceptionally organized, reliable, and can manage daily publishing independently
• You're skilled in copywriting and optimizing scripts, hooks, and captions for engagement
• You're comfortable with CTR optimization, content distribution, and scheduling tools
• Familiarity with Cap Cut or other short-form editing tools is a plus
• Experience in food, fitness, lifestyle, or personality-driven content is preferred
• Experience growing a personal or niche account is a bonus

Responsibilities:

• Develop and execute the overall short-form content strategy across Tik Tok and Instagram Reels
• Spot emerging trends early and formulate original creative concepts aligned with those trends
• Lead brainstorming sessions and creative initiatives that bring the brand narrative to life
• Create frameworks for testing new series, formats, and content approaches
• Collaborate with creators and editors to scale reach, conversions, and community engagement
• Write optimized scripts, hooks, outlines, and captions that drive performance
• Oversee local short-form content shoots using creator-style, iPhone-first production
• Publish consistently: 2-3 posts per week on Instagram (with multiple variations per concept) and 4-5 posts per week on Tik Tok
• Track and analyze performance metrics including reach, watch time, retention, saves, shares, follows, and conversions
• Identify patterns in high-performing content and continuously optimize for better engagement
• Manage community engagement and respond to audience interactions
• Own creative direction and build scalable systems without requiring micromanagement

This is the perfect role for someone who wants to claim real creative ownership, work with a collaborative team, and directly impact how a major creator brand shows up daily on the platforms that matter most.

For more information about the creator, read here:

The creator is using Roster to track and manage all applicants. If you're shortlisted, we'll send you an email for the next step, and we'll personally help you flag your profile to the creator and provide tips on how to optimize your application to impress Bobby Parrish and other brands hiring on Roster.

Alternatively, you can apply directly here with a cover letter and add your relevant experience:

About Roster:
Roster is a platform that helps match creators with talent with specific experience in the social media industry. We don't take a cut from your earnings and are already home to thousands of creatives who have found full-time and freelance opportunities through our platform.