Category Manager - Fitness Equipment

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Fitness Equipment Product Line Manager (Category Manager) to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

The Fitness Equipment Product Line Manager (PLM) is a key contributor to the Products and Supply Chain team, supporting the needs of the franchise network and out-of-studio platform while driving profitability for Purpose Brands. This role requires a hands-on approach combined with strong business acumen to support the company’s continued global expansion.

The PLM possesses a strong understanding of P&L statements, leads product deployment initiatives, and applies an analytical mindset to deliver reporting and insights that drive growth within the Fitness Equipment category.

Purpose/Impact: (Duties & Essential Functions)

• In coordination with key brand stakeholders, ensure new products are brought to market in a timely and profitable manner.
• Drive product strategy, offering optimization, and profitability of the Fitness Equipment P&L.
• Establish network standards and compliance requirements related to:
• Fitness Equipment usage
• Installation protocols
• Product mix
• Warranty
• Product life cycle
• Develop, maintain, and monitor reporting related to standards, compliance, and performance.
• Leverage internal and industry Subject Matter Experts (SMEs) across the Fitness Equipment product line to support strategy and execution.
• Manage relationships with primary suppliers of Fitness Equipment, installation services, and after-market services.
• Partner with the Franchise Advisory Council (FAC) to facilitate the Studio Infrastructure Sub-Committee.
• Collaborate with Supply Chain and Finance teams to drive and maintain a lean order-to-cash cycle.
• Work closely with the Supply Chain/Global Fulfillment team to prioritize departmental initiatives.
• Participate in webinars and network communications to ensure franchisees remain informed on key initiatives and product updates.
• Manage and coordinate equipment requirements for annual, network-wide symposiums and related events.
• Present new programs, policies, and products in network-facing forums.

Strengths

• Strong financial acumen, including P&L management and pricing analysis
• Analytical mindset with the ability to aggregate data and produce actionable reporting
• Experience in assortment planning, product pricing, vendor relations, and product line strategy
• Proven success managing revenue-driving, profit-focused categories
• Excellent interpersonal, verbal, and written communication skills
• Ability to work effectively under tight deadlines in a fast-paced environment
• Strong problem-solving skills and technical capacity
• Collaborative team player with cross-functional partnership experience

Background



Required Qualifications & Experience

• Bachelor’s degree in a related field
• 5+ years of experience in product line development, retail, or a comparable business environment
• Demonstrated experience in assortment planning, pricing strategy, vendor management, and category ownership
• Experience using analytics tools to aggregate data and compile reports

Preferred Qualifications

• Experience with Net Suite or similar ERP systems (SAP, Oracle, Sage)
• Experience in Fitness Equipment, Health & Wellness, or related industries
• Knowledge of the franchise business model

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Fridays off between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE

Purpose Brands LLC, Currently Observe The Following Hybrid Work Model For Employees At Our Boca Raton (FL), Woodbury (MN), And Seattle (WA) Offices

• Remote optional:
  Fridays
• On-site days:
  Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.#J-18808-Ljbffr