Us - Assistant Store Manager

Because everyday is an opportunity! Do Retail our Way.

At Primark we’re caring, dynamic and we succeed together. We have amazing fashion at amazing prices, all the time. We set the fashion trends. We’re committed to providing our customers with service that is second to none. As an Assistant Store Manager at Primark, progress is yours to own at the forefront of expanding this fashion revolution in the United States.

Are you game?

As Assistant Store Manager, you will support the Store Manager (deputizing when required) in managing the daily operation of the store to ensure our customers have an amazing experience. You will also work to maximize sales, maintain store standards, and motivate your team. By exceeding customer expectations and delivering on Primark’s proposition (maximizing joy at minimum cost), you’ll drive store sales to achieve targets.

Assistant Store Managers have the power to impact the business daily, by managing inventory, moving product in accordance with customer demand and by being commercial (meaning that you’ll know what is trending and order your merchandise daily to drive sales). This is your moment to thrive!

We’re committed to your success and will provide you with a robust onboarding period. Here, you’ll be empowered to succeed. As we rapidly expand across the US, we’ll give you the tools that you need to excel. We’ll also offer you competitive benefits and work‑life balance – we know your life outside of the store is important.

• You will have excellent leadership and people management skills with experience in developing high‑performing teams and future leaders.
• Commercially astute, you must have the ability to analyze reports and guide teams to improve commercial performance.
• A true leader, you will be able to engage and influence stakeholders and act as a role model to motivate and inspire a team that exudes confidence and enthusiasm.
• Experience delivering excellence in customer service and store standards by developing others, setting, and communicating clear expectations and encouraging, motivating, and celebrating success.
• You bring strong planning and organizational skills and the ability to work to agreed timescales. You have experience managing or supporting resourcing planning and scheduling.
• Experience as a Key Holder, including being available for emergency call‑outs, securing the property and premise by securing cash and stock.
• Experience in maintaining a safe and efficient place of work, in line with EHS and Operational policies and procedures.
• Position holder must be able to communicate effectively and efficiently, orally and in writing, with managers, supervisors, and hourly colleagues in English to provide instruction, coaching, corrective action, safety instructions and lead teams as a manager daily and in emergencies. Position holder must also be able to provide amazing customer service in English, which includes being able to orally communicate with customers in English and monitor the performance of English‑speaking colleagues whose job duties require communication with customers.

Excited? Good. There’s real accountability and ownership here as you shape your store, team’s futures, and steer sales. It’s energizing to put your skills to work, in a growing local and global business committed to helping people express themselves‑and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!

The pay range for this role is: $75,400–$101,920. This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate’s geographic region of work, job‑related knowledge, skills, and experience, among other factors.

Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email  with your request.

This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.