Senior Manager of Marketing and Communications
Listed on 2026-01-26
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Marketing / Advertising / PR
Marketing Manager, Branding Specialist / Ambassador, Marketing Communications -
Management
Overview
Wilderness Inquiry’s mission is to connect people of all ages, backgrounds, identities, and abilities through shared outdoor adventures so that all people can equitably experience the benefits of time spent in nature.
At Wilderness Inquiry, we believe that everyone belongs. We work to ensure this belief holds true in our workplace, in our community, and in the outdoors. We pursue this belief through our mission and shared values of paddling together, nurturing inclusion, seeking the exceptional, and finding a way.
PositionSenior Manager of Marketing and Communications seeks to lead Wilderness Inquiry’s new centralized marketing function. This role reports directly to the Executive Director and is responsible for leading and executing the organization’s marketing and communications strategy, including ownership of the shared marketing calendar across programs/adventures, development, and organizational/brand communications.
The Senior Manager will be a highly collaborative, hands-on leader who can:
- Translate organizational goals into clear marketing objectives, campaigns, and content
- Define and manage audience segmentation and targeting
- Lead through influence across departments
- Manage and leverage external agencies, contractors, tools, and paid media
To support a successful transition, this role will initially be partnered with a fractional Chief Marketing Officer through June 2026. The fractional CMO will help design the central marketing structure, provide strategic partnership, and ensure the Senior Manager is set up with clear priorities, tools, and support as they build out the function. As the organization grows, there may be opportunities to shape additional resources and structure.
Dimensions- Position Classification:
Senior Manager - Employment
Conditions:
Exempt - Department/Section:
Leadership Team - Classification Range: $76,000 – $90,000
- Reports To:
Executive Director - Supervisory Responsibilities:
No direct reports; however, the position directs work of embedded Mar Comm staff in departments:
Development (0.5 FTE);
Programs/Adventures (0.5 FTE);
Finance/Operations (0.25 FTE);
Leadership (0.15 FTE)
Roles and Responsibilities
Lead the organization’s centralized marketing strategy, planning, and calendar (50% FTE)
- In partnership with the Executive Director and leadership team, translate organizational goals (e.g., trip participation, earned revenue, individual giving, youth/partner impact, brand/equity objectives) into a clear marketing and communications strategy with measurable objectives and key performance indicators (KPIs).
- Own the organization-wide marketing and communications calendar, sequencing and prioritizing use of shared channels (email, newsletter, website, social, paid media) across development, programs/adventures, and organizational/brand communications.
- Develop strategic marketing and communications plans that include:
- Clear audience definitions (e.g., travelers, donors, alumni, volunteers, partners/agencies, youth/educators, staff)
- Channel strategies and content themes by quarter and month
- High-level campaign plans aligned with major organizational moments (seasons, campaigns, events).
- To prioritize marketing and communications requests and make trade-offs when channel conflicts arise.
- To ensure major campaigns and messages are aligned, sequenced, and on-brand.
Define and execute audience, content, channel, and paid media strategies (20%)
- Develop and maintain a practical segmentation strategy (e.g., donors vs. travelers vs. partners vs. volunteers, and key sub-segments) and ensure campaigns and content are appropriately targeted.
- Lead the development of content themes and storytelling “ways in” that support our organizational goals (e.g., trip participation, earned revenue, fundraising, youth/partner engagement, brand/equity).
- Direct and produce (with support from matrixed staff and vendors) high-quality marketing content and assets, including:
- Email campaigns and newsletters.
- Web content and landing pages…
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