YHIC Retail Lead Generator Manager

Overview

Your Home Improvement Company (YHIC) is seeking a results-driven Retail Marketing Manager to lead our retail and event lead generation efforts. This role champions The Great Day Way — putting customers and people at the center of every experience. You will unify our retail and event strategies under a customer-obsessed, people-focused vision to deliver high-quality leads, memorable brand interactions, and strong community presence.

Travel Required: 60%+

Schedule: Thursday–Monday (weekends required)

• Engage potential customers and schedule in-home consultations for Sales Representatives
• Hire, train, and lead a team of retail marketers across multiple locations
• Develop onboarding and ongoing training programs
• Manage budgets to maximize ROI
• Set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager
• Approve payroll entries and updates
• Support social media content and company culture initiatives
• Analyze performance data and identify opportunities for improvement
• Conduct performance reviews for the Lead Generation/Marketing team
• Support corporate marketing efforts as needed

• Create and lead a unified retail marketing vision across brands and divisions
• Build scalable programs aligned with The Great Day Way: excellence, customer-first thinking, and strong team development

• Oversee execution of in-store marketing, retail events, festivals, home shows, B2B partnerships, and local sponsor ships
• Assist in the execution and oversight of event marketing strategies
• Develop standards for localized marketing to ensure consistent brand representation
• Optimize lead generation processes to exceed booked, issued, and conversion goals

• Develop and execute a workforce plan for retail marketing capacity
• Recruit, train, and inspire a geographically dispersed team
• Promote a culture of accountability, learning, and high energy
• Establish clear KPIs and coaching routines

• Manage monthly, quarterly, and annual goals
• Report on KPIs including lead volume, ROI, conversion rates, and team performance
• Own and manage retail marketing budgets with discipline and creativity

• 2+ years in retail/field/event marketing, grassroots lead generation, or similar growth-oriented experience
• Proven leadership scaling multi-location teams; national/multi-brand experience preferred
• Bachelor’s degree in marketing, communications, business, or equivalent experience

• Strong understanding of retail marketing, in-store promotions, events, partnerships, and community engagement
• Ability to set vision, create systems, and lead through influence
• Home improvement, franchise, or direct-to-consumer experience is a plus
• Excellent communication and coaching abilities

• Willingness to travel regularly within assigned markets and occasionally to other markets
• Ability to stand, walk, and assist with event materials as needed
• Valid driver’s license and reliable transportation required

YHIC is an Equal Employment Opportunity Employer