Copywriter II

Eligible мүмкіндік candidates for this hybrid role will be in the Twin Cities Metro area with the ability to work onsite as needed at the Bloomington Q-Central office.

Quality Bicycle Products is a certified B Corporation in the business of bikes. We create and manage a portfolio of award‑winning owned brands and distribute many of the top names in the cycling industry, in service to growing bike‑ Heute. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, and Taiwan, we support a global network of more than 5,000 independent retailers and 450+ suppliers.

Founded in 1981, Q is a values‑driven company committed to making a positive impact on our industry and communities. Our employees are central to our success, and we strive to provide a fulfilling, inclusive workplace that values creativity, collaboration, innovation, and healthy lifestyles—along with flexible schedules, wellness programs, product discounts, and more.

The Copywriter II supports Quality Bicycle Products (Q), our owned brands, and select exclusive brands by independently authoring high‑quality written and verbal content and contributing meaningfully to creative concept development. Fully proficient in their craft, they apply strong editorial judgment, adapt seamlessly across brand voices, and help elevate the quality and consistency of work across projects. They also contribute to improving creative processes and support the growth of the team through collaboration and feedback.

Q Copywriters are part of the Q Marketing organization and report to one of the Creative Directors. Reporting relationships will vary based on the needs of the organization, the development opportunities of the individual, and long‑term assignments.

Scope of work may include, but is not limited to: advertising, brand and product info and development, blog content, editorial, packaging, press releases, proofreading, social content, video scripts, corporate communications, speech writing, and more. This individual will be responsible for projects that are small to large size and may be included in some strategic planning.

Copywriters are expected to be generalists, but they may develop specialized skills in one or more areas such as e‑commerce, PR, social, or other based on the needs of the business.

• Concept and create emotionally compelling and grammatically correct long‑form narrative communication.
• Concept and create short‑form headlines, tag lines, and calls to action that influence, engage, inspire and inform.
• Understand the product and audience deeply, apply insights to shape messaging, and identify gaps or opportunities that improve clarity and effectiveness.
• Be a strong, valuable partner during the creative concepting process for copy, video and visuals.
• Apply and help reinforce brand voices and editorial standards across multiple brands, using judgment to ensure clarity, consistency, and quality.
• Help lead discussions regarding brand
  
  TZ positioning and development, and provide value in those discussions.
• Effectively present with persuasion and enthusiasm to sell ideas.
• Proactively identify challenges and develop creative solutions that improve outcomes, workflows, or creative effectiveness.
• Be a trusted advisor to others in the area of copywriting, including marketing, creative staff and other internal customers.
• Use AI as a supportive tool—not a source of finished copy—with strong editorial judgment, modeling responsible use, protecting privacy and confidential inputs, and ensuring all work is human‑led, accurate, and aligned with brand standards.
• Support and mentor Copywriter I team member(s) through feedback, example, and collaboration to strengthen craft and consistency.
• Other tasks and responsibilities as assigned.

• Must have a portfolio of copywriting work, and include a short written statement with application.
• Excellent verbal and written communication skills including strong eye for grammar, proofreading and creative writing.
• 3+ years of technical and creative writing experience in a client/agency/marketing setting.
• KEY:
  Have a working…