Social Media Specialist

Wage Range:
Min: $54,153, Mid: $66,561, Max: $78,969

The Social Media Specialist is responsible for the planning, execution, ongoing management, and growth of all of Heartland Bank's digital marketing campaigns. Continually analyze results using business intelligence and social media and video marketing best practices to refine plans and further the Bank's presence online.

• Serve as a subject matter expert and contributor of the marketing team to plan and execute all social media marketing, including SEO, SEM, social media, online, video, and reels, and monitor responses and comments on all media used by the Bank.
• Monitor external social media @mentions and/or tagging's and vet if it is content that can be repurposed.
• Deliver multichannel campaigns that effectively reach our target audiences. Build these core channels while also researching and recommending additional channels.
• Measure and report performance of all social media marketing campaigns and assess against goals (ROI and KPIs).
• Responsible for implementing and adjusting strategies, tactics, and channels when data indicates adjustment is warranted.
• Identify trends and insights in the social media arenas, recommending the most relevant campaigns for the Bank’s audiences.
• Maintain project schedules, works within a budget, and is responsible for communicating work to colleagues to ensure a smooth and efficient workflow.
• Produce creative and engaging video content for various platforms, including websites, social media channels, You Tube, and other digital platforms.
• Edit and enhance raw footage, ensuring high‑quality visuals, clear audio, and smooth transitions.

• Knowledge of social media best practices and understanding of video production processes.
• Experience leveraging social media and video management.
• Experience with, but not limited to, social media monitoring and management software.
• Social Media Platform experience with:
  Facebook, Instagram, Linked In, You Tube.
• Familiarity with Adobe Premiere.
• Bachelor’s Degree in Marketing, Communications, or Video Production and minimum 2 years planning social media programs that span owned, earned, and paid preferred or equivalent combination of education and experience.
• Minimum 2 years knowledge of social media legal guidelines preferred or equivalent combination of education and experience.
• Minimum 2 years knowledge of digital marketing best practices and digital production preferred or equivalent combination of education and experience.

Heartland Bank and Trust Company is headquartered in Bloomington, Illinois. With 70+ locations throughout Illinois and Eastern Iowa, Heartland continues to grow and is committed to preserving strong ties to our communities, customers, employees, and shareholders.

Heartland Bank’s mission is to “create value for the customer, earn a profit for the Bank, and have fun doing it!” At Heartland, employees have the opportunity to make a difference every day.

At Heartland Bank, we offer a competitive benefits package to provide you with peace of mind.

• Regularly:
  Sitting, Feeling/Touching, Talking, Hearing, Vision - close peripheral, depth
• Frequently:
  Standing, Walking, Grasping/Reaching - with arms and hands, Repetitive Motions
• Occasionally:
  Climbing and/or Balancing, Stooping, Kneeling, Crouching, and/or Crawling, Lifting (30 lbs.)

Heartland Bank is deeply committed to creating a workplace where inclusion is not only valued but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or any other non‑merit based or legally protected grounds.

The salary range represents the range of possible compensation at the time of posting. Heartland Bank considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, key skills, and internal equity.

The salary range minimum, midpoint, and maximum listed above represent a full range of career compensation growth over time in this position and pay grade. Starting pay typically starts between minimum and midpoint upon hire. The Bank offers compensation growth opportunities within its career architecture.