Senior Copywriting Consultant

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Senior Copywriting Consultant  ####

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|  |This position offers a hybrid work option up to 50% remote and is based out of the Bloomington, IL office location.
** The contributions you will make:
** Leads, develops and executes integrated copy/content plans and tactics that support the organization's business strategy and strengthens the brand externally. Works with related subject matter experts throughout Compeer Financial to identify desired business outcomes and implement complex marketing strategies to achieve success.
** A typical day:
** Copy and Content Planning and Execution
* Leads the development and implementation of integrated content plans for external audiences and supports them through     implementation.
* Writes copy, identifies goals and objectives, develops key messages, outlines strategy and tactics and sets evaluation methods.
* Initiates and leads cross-functional meetings to identify copy and content needs and opportunities; solidifies key messages, tactics     and timelines.
* Serves as a project manager to ensure copy and content initiatives are completed on time and as planned.
* Executes tactics including developing talking points and writing and recording content for newsletters, letters, articles, websites,     social media, presentations, ad copy, radio and video scripts.
* Monitors initiatives and evaluates for efficacy. Provides reports and updates to key stakeholders, including team leaders and the     Executive Leadership Team.
* Provides clear communications on complex issues and topics.
* Assists Marketing Business Partners across industries and product lines on content strategies to support their marketing business     plans.
* Actively pursues new and innovative ways to communicate with various audiences, including podcasts, multi-media, mobile     messaging, written materials, advertorials etc.
* Promotes ag advocacy through telling client success stories.
* Manages communication channels as assigned, collaborating with internal teams to address all content needs.
* Leverages AI-enabled tools and advanced prompt strategies to enhance content ideation, drafting, personalization and performance optimization, while ensuring alignment with brand standards, regulatory requirements and responsible AI governance.
* Serves as a resource for emerging AI best practices in content development.

Business Relationships
* Serves as a partner to senior level leadership to appropriately position messages for external audiences; executes on initiatives     with a high degree of leadership visibility.
* Collaborates with internal stakeholders and subject matter experts to identify copy needs, target audiences, objectives and     messaging.
* Establishes and works to strengthen external relationships to help further the Compeer brand and develop copy objectives.
* Works with agencies as needed to obtain insights and accomplish goals.
** The skills and experience we prefer you have:
*** Bachelor's degree in communications, journalism, English, marketing or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
* Minimum of 7 years of communications, advertising, graphic design, marketing or other applicable experience. Experience in agriculture or finance industries beneficial.
* Ability to analyze issues and situations to recommend appropriate solutions.
* Ability to convey complex information to various audience types using written and verbal communication skills.
* Advanced understanding of a wide range of complex concepts and topics with the ability to get up to speed quickly when faced with new or unfamiliar situations.
* Ability to influence and gain the support of others.
* Focus on solutions and positive outcomes.
* Generates new ideas with a continued focus on improvement.
* Evaluates the best course of action and make decisions at the appropriate speed, and involve the appropriate stakeholders as needed.
* Thorough knowledge of communication strategy, planning, tactics and best practices.
* Interest in emerging communication…