Utility Product Marketing Specialist LV​/MV North Region

Utility Product Marketing Specialist Low Voltage / Medium Voltage - North Region

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to: Product Marketing Manager

Location: Remote; must be located in the Northern US (MN, WI, IL, IN, KY, OH, MI, WV, MD, PA, DE, NJ, NY, CT, RI, MA, NH, VT, ME)

The Utility Product Marketing Specialist, positioned within the Product Marketing Organization, supports the Utility North Region as a key contributor to the Product Marketing Development team. This role is responsible for driving and influencing modernization initiatives across the low‑voltage and medium‑voltage portfolio— including parts, retrofits, and replacement solutions—serving U.S. utility customers in the transmission, distribution, and power generation segments.

You will be focused on protecting and maximizing value from the installed base in targeted utility accounts, collaborating closely with Sales, Product Management, Product Marketing, and Operations to meet strategic business objectives. The specialist plays a critical role in advancing modernization strategies, identifying growth opportunities, and ensuring ABB solutions remain competitive and relevant across the utility landscape.

You will be mainly accountable for:

• Execute the product support specialist function for the assigned utility geography by following the go‑to‑market product growth plan and product value propositions and positioning, in alignment with the regional product marketing and product management direction.
• Achieve product portfolio targets and expand into adjacency opportunities through consistent oversight of the installed base, investment planning, opportunity pipeline creation, and regular business cadence with the sales organization.
• Execute the annual sales and marketing plan in partnership with Sales and Product Management Teams. Support the full product development lifecycle—from VOC gathering and product specification through launch—while enabling the Sales and Marketing teams with training, value‑proposition messaging, and tools for successful NPI introduction.
• Lead market and competitive analysis efforts together with the Sales team, developing accurate forecasts and strategic plans.
• Evaluate and communicate insights from customer research, market conditions, and competitor activities to guide decision‑making. Support sales execution for assigned product lines by providing relevant sales materials, price positioning, target segment insights, and strategic guidance to the Sales team(s) to drive effective market engagement.
• Enhance sales effectiveness by delivering technical and commercial product training to sales personnel and channel partners. Facilitate knowledge sharing, best‑practice development, and cross‑functional collaboration across the region. Manage the local price list by setting selling prices for new products and repositioning existing offerings when necessary to maintain competitiveness and margin alignment.

• Bachelor's Degree in Engineering and 10+ years of work experience in the electrical industry, including 5+ years experience in technical sales, application or marketing experience, ideally within Utility industry.
• Strong understanding of low‑voltage and medium‑voltage products, including parts, retrofits, and modernization solutions, with a preference for Utility industry knowledge across transmission, distribution, and power generation.
• Market analysis and segmentation to identify growth opportunities within key utility accounts. Value proposition development for modernization, replacement, and retrofit offers. Ability to influence customer decision‑making through data, insights, and ROI justification.
• Strong partnership skills working with internal sales and representative networks (iReps). Consultative selling mindset, able to uncover needs and translate them into solutions. Customer‑facing communication expertise, including technical presentations and proposal support.…