Head of Social Media

Head of Social Media page is loaded## Head of Social Media remote type:
Hybrid locations:
Bloomfield, CTtime type:
Full time posted on:
Posted Todayjob requisition :

** Global Head of Social Media
** The Cigna Group is transforming its social media strategy to better engage and support customers, improve their experiences, strengthen enterprise reputation, and deepen digital engagement. The Global Head of Social Media will serve as the enterprise’s leader overseeing the owned, earned and shared social content strategy, governance and operations across The Cigna Group, Cigna Healthcare, Evernorth Health Services, and global sub‑brands.

This leader will architect and operationalize a modern, insight‑driven, highly coordinated social media ecosystem – advancing how we listen, engage, create, and protect the brand across all platforms. This role partners closely with Communications, Marketing, Operations, HR&S, Legal, and enterprise leadership to ensure our social channels elevate customer experience, reinforce our enterprise narrative and meet evolving stakeholder expectations.
** Key Responsibilities
**** Enterprise Social Strategy & Leadership
*** Develop and lead an enterprise-wide social media strategy anchored in clear pillars (reactive, proactive, predictive), aligned to enterprise reputation, business priorities, and audience expectations.
* Lead an integrated social function that supports customer engagement, corporate reputation, executive visibility, and enterprise storytelling.
* Deliver a multiyear modernization roadmap, including channel simplification, upgraded content capabilities, and a unified operational model.
* Advise senior leaders on platform strategy, reputational considerations, and digital engagement trends.
* Lead the evolution to a 24/7 customer engagement model, ensuring timely, empathetic, accurate responses that reinforce trust.
* Establish clear protocols for managing sensitive issues, escalating risk, and transitioning conversations to secure channels.
* Oversee cross-functional coordination with call centers, digital operations, member advocacy, and legal/risk teams during emerging or active issues.
* Drive a unified content strategy that is human-centric, visually compelling, and optimized for priority platforms (i.e., Meta, X, Tik Tok, You Tube, Linked In, Reddit) and emerging ones.
* Partner on creative development across paid, organic, and influencer avenues – ensuring content is consistent, relevant, and aligned to enterprise priorities.
* Build and manage a diverse influencer ecosystem inclusive of clinicians, thought leaders, community partners, and consumer creators.
* Deploy listening tools, social intelligence, and predictive analytics to identify trends, risks, and opportunities for the enterprise.
* Build actionable dashboards and insights that inform Communications, Marketing, Operations, and Enterprise Leadership.
* Drive continuous optimization of content and engagement strategies through data-driven experimentation.
** Governance, Standards & Organizational Model
*** Establish an enterprise governance framework defining roles, responsibilities, decision rights and content approval processes.
* Build a consistent, scalable operating model across business units, including standards for content, tone, platform use, and compliance.
* Partner with Marketing, Communications, Operations, Legal, and Compliance to ensure risk-appropriate, legally sound, and brand-aligned practices.
* Build and lead a multidisciplinary team spanning strategy, content, analytics, community management, and influencer programs.
* Manage an enterprise budget, ensuring efficient resource allocation across content creation, customer service, technology, and external partners.
* Select and manage agencies, creators, and technology partners to accelerate enterprise capabilities.
** Qualifications
* ** 12+ years leading social media, digital engagement, or communications for major brands, preferably in organizations with sophisticated and complex social functions.
* Demonstrated success building modern, high-performing social media teams and integrated operations.
* Expertise in social strategy, governance,…