B2B Growth Marketing Senior Advisor - Pharmacy Management; PBM - Hybrid

B2B Growth Marketing Senior Advisor - Pharmacy Benefits Management (PBM) - Hybrid

JOB DESCRIPTION

The job profile for this position is Segment Marketing Senior Advisor, which is a Band 4 Career Track Role.

We are currently seeking a Segment Marketing Senior Advisor aligned to Evernorth, Cigna's Health Services business segment. This position is responsible for driving the B2B acquisition and cross-sell marketing programs and campaigns for Express Scripts, the Pharmacy Benefit’s Management (PBM) line of business.

The ideal candidate will work closely with PBM sales teams and leadership to develop key strategic initiatives to drive prospecting engagement and nurturing opportunities. Reporting to the Director of PBM New Sales, this senior leader will be responsible for developing and driving multi-channel campaigns that tailor market messages to drive PBM acquisition.

This individual will look for opportunities in the challenges posed by market forces, regulatory environments, consumer needs and developments in pharmacy and health care. S/he will serve as a strategic and proactive thought-partner and collaborate with the business, cross-segment marketing teams and Centers of Excellence (including Brand, Marketing Insights, Customer Relationship Management (CRM), Marketing Operations and Communications).

In addition, s/he will partner with sales and enablement teams to develop assets, campaigns and resources needed for comprehensive lead generation, lead nurturing and late-stage strategies in support of PBM sales opportunities for both segment- and deal-level opportunities. This individual will be responsible for leading the teams Account Based Marketing program which includes microsite development and leading the PBM content strategy for the teams primary sales enablement platform, Highspot.

Partnering with enablement support teams on Salesforce, Marketo and website integration to optimize key campaigns in support of net new sales leads and lead nurturing campaigns is also a foundational part of the role.

Success is dependent upon productive collaboration with leaders across the Enterprise including New Sales, Consultant Relations, Sales Enablement and their teams as well as engagement with cross-enterprise marketing teams on solutions and Mar Tech optimization. This is a business-to-business role that requires an understanding of the Challenger sales model methodology and similar best practices as a mechanism to drive digital and offline marketing strategies and tactics.

This individual must have strong business acumen with an ability to communicate effectively, lead with confidence, and inspire others to contribute towards achieving the company's objectives. This successful leader must also be comfortable in an environment of dynamic change.

• In partnership with Director of PBM New Sales, work to establish strong relationships with Sales Directors and enablement teams throughout the organization to develop a strong understanding of GTM priorities and partner on prospecting strategies.
• Align with cross-functional partners to build and execute on strategic marketing plans to support PBM audience segments.
• Direct the creation and execution of a portfolio of strategic marketing approaches to drive client acquisition from demand generation to Account Based Marketing, across stakeholders, buyer groups and markets.
• In collaboration with Director of PBM New Sales, develop marketing planning and execution of sales enablement content including overall experience, communications, content, presentation, and collateral development, reporting success metrics, etc. – by working with marketing, sales/account teams and capability centers.
• Drive innovative approaches and techniques (new technologies, channels, vendors, personalization, pilots, etc.) to optimize effectiveness and results of foundational capabilities and B2B engagement, acquisition and cross-sell campaigns and programs.
• In partnership with enterprises new sales marketing leadership, develop and manage content strategy to support PBM segment and deal level opportunities utilizing primary sales enablement…