Amazon Account Head

About us
Located in Milton Keynes, F&F Stores is a rapidly expanding E-commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep.
Our high-quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular E-commerce marketplaces and our own e-commerce website.

Location:

Office-based, in Milton Keynes

Contract:

Full-time, Permanent
Number of vacancies: 2
Salary: £50,000 - £55,000
Reports directly to:
Directors / Business Owners
Direct Reports / Team Structure:
Category Managers, PPC Executives, Commercial Analyst, Demand Planner, Copywriter, Listings Uploaders, Account Health / Operations Specialist.
The role is accountable for setting direction, priorities, performance expectations, and outcomes for this team.
The Amazon Account Head is the single accountable owner of the Amazon business in their assigned market. This role holds full responsibility for the commercial, operational, and account health performance of all Amazon marketplaces in the assigned market.
The role owns delivery against the agreed P&L (built by Finance), leads demand planning decisions, controls trading and PPC execution, manages Amazon relationships, and protects account health. Support functions contribute to execution; accountability for outcomes remains with this role.
This is a senior ownership role with clear authority and responsibility for results.
Key Accountabilities
1. P&L Delivery and Commercial Ownership
- Deliver the agreed Amazon P&L across revenue, margin, and contribution.
- Own performance against budget and forecast, including variance analysis and corrective action.
- Actively manage margin drivers including pricing, promotions, Amazon fees, PPC efficiency, fulfilment, and storage costs.
- Ensure all trading decisions are commercially justified with clear profit, cash, and stock impact.
- Work with Finance to inform reforecasts and explain performance outcomes clearly and proactively.
2. Amazon Account Ownership and Relationship Management
- Act as the single accountable owner for the Amazon account in the assigned market.
- Own all interactions with Amazon, including operational, commercial, and strategic discussions.
- Lead Amazon performance reviews, escalations, and issue resolution.
- Represent the business confidently and commercially in all Amazon-facing engagements.
- Evaluate and drive participation in Amazon programmes where they deliver commercial value.
3. Account Health Ownership and Risk Management
- Own and protect Amazon Account Health across all marketplaces in the assigned market.
- Set standards and expectations for the Account Health/Operations function.
- Proactively monitor policy compliance, performance metrics, and risk indicators.
- Lead responses to account health warnings, investigations, or suspensions.
- Ensure corrective actions are implemented, documented, and sustained.
- Prevent avoidable account health incidents through proactive control and escalation.
4. Demand Planning Leadership
- Lead demand planning decisions for the assigned market.
- Direct the Demand Planner on forecasts, demand signals, and replenishment priorities.
- Define stock allocation requirements across marketplaces.
- Own sell-through targets and exit strategies for slow-moving or underperforming stock.
- Actively manage risks relating to stock shortages, excess inventory, and aged stock exposure.
- Take accountability for the commercial consequences of demand planning decisions.
5. Trading, Pricing, and Promotions
- Own Amazon trading strategy and execution in the assigned market.
- Direct Category Managers on range strategy and SKU-level performance management.
- Set and execute pricing strategies aligned to margin targets and competitive positioning.
- Approve and control promotions, deals, and discounting activity.
- Review SKU-level performance and take decisive action on underperforming products.
- Balance growth opportunities with margin protection and stock risk.
6. PPC and Traffic Control
- Own PPC direction, execution, and outcomes.
- Set targets and priorities…