Sales Manager

Job Overview

The Sales Manager will be focused on building and maintaining relationships with existing and potential clients within the local and national market, ensuring a driven and professional approach with all contacts. This pro‑active sales role’s main objective is to drive revenue for the hotel, hunting for new business alongside the Group Director of Sales and acting as a Hotel Ambassador during client meetings, show rounds and exhibitions.

The Sales Manager will actively seek and secure new business using all channels of communication, exploring every opportunity to maximise revenue across Corporate accommodation, Group Tours, Corporate and Leisure Groups and Meetings.

• Maintain strong key relationships with existing and repeat business, ensuring opportunities to up‑sell or maximise revenue are explored.
• Build and manage relationships with the Brand’s Key Account Directors to maximise revenue opportunities.
• Explore all market segments and establish relationships with the brand’s key account directors to secure national account business for the local area.
• Utilise all forms of communication, conduct off‑site meetings, tele‑sales calls and ensure a high level of appointments are consistently planned in line with personal targets.
• Identify any tour operator or group business locally and via working with the Brand Account Managers and relevant teams to secure the business.
• Attend any functions, events, networking opportunities or exhibitions on behalf of the hotel, maintaining a professional approach when representing the hotel and actively pursuing any sales opportunities.
• Research competitors to obtain market/rate intelligence and understand business trends, competition, and key accounts.
• Report on and produce any necessary data; use all sales office support systems.
• Attend all required hotel meetings, ensuring any required reports or documents are provided.
• Lead monthly business reviews to present the relevant data and information in relation to your remit.
• Maintain presence in the local community and attend any local networking events or functions; maintain close relationships with key local contacts and raise the profile and awareness of the hotel whenever possible.
• Adhere to established Sales processes and utilise systems for enquiry handling and contracting business.
• Demonstrate excellent communication with the hotel’s internal team.
• Maintain regular communication with the hotel’s corporate travellers through hosting events such as Hilton’s Honours guest events.
• Acknowledge feedback and areas of success and development from the guest point of view.
• Identify personal training needs and attend appropriate training to develop knowledge, techniques, and skills.

• Demonstrated experience in a proactive sales role (branded hotel experience is ideal).
• Full UK driving licence is ideal.
• The ability to analyse, communicate, and influence business trends and drivers.
• Strong customer relationship management skills and the ability to negotiate.

Excellent communication and interpersonal skills required.