Marketing Director

Hippo Motor Group – Marketing Director

Hippo Motor Group is a fast‑growing automotive digital retailer and finance/leasing broker. We are seeking an experienced, commercially driven Marketing Director to lead and scale our in‑house marketing function. This role will take full ownership of a £5m+ annual marketing budget and be accountable for driving measurable performance across the entire lead funnel
, from acquisition through to conversion and funded deals.

• Own and deliver the end‑to‑end marketing strategy across automotive digital retail, finance, and leasing
• Full accountability for planning, managing, and optimising a £5m per annum marketing budget
• Align marketing strategy with commercial objectives, stock strategy, pricing, and lender relationships
• Act as a senior commercial stakeholder, influencing growth, profitability, and customer experience
• Look at other leads sources and partnership
• Own the full lead funnel, from first touch through to conversion, completion, and funding
• Drive continual improvement in lead quality, conversion rates, cost per lead, cost per sale, and ROI
• Work closely with sales, operations, and finance teams to optimise handover points and conversion outcomes
• Ensure clear attribution and visibility of marketing’s impact on revenue
• Lead all performance marketing activity across PPC, SEO, paid media, and on‑site optimisation
• Ensure channels are optimised against clear funnel‑stage KPIs
• Drive testing, experimentation, and continual performance improvement across digital journeys
• Own CRM strategy across acquisition, nurturing, retention, and remarketing
• Maximise customer lifetime value through segmentation, automation, and data‑led decision‑making
• Ensure all CRM and marketing communications remain FCA‑compliant and GDPR compliant
• Lead, mentor, and develop an in‑house team of CRM, SEO, and PPC executives based in Blackburn
• Set clear objectives, performance metrics, and accountability across the team
• Build a high‑performance, commercially focused marketing culture
• Own brand positioning and proposition messaging across digital channels
• Ensure finance and leasing offers are clearly communicated, competitive, and compliant
• Work closely with compliance and legal teams on all regulated marketing activity
• Own marketing performance reporting across budget, funnel metrics, and ROI
• Deliver clear insight into channel performance, funnel drop‑off, and conversion opportunities
• Present performance updates, forecasts, and strategic recommendations to senior leadership

• Senior marketing leadership experience within automotive, financial services, or digital retail
• Proven experience managing multi‑million‑pound marketing budgets
• Strong background in performance marketing, CRM, SEO, and PPC
• Demonstrable success improving lead funnel efficiency and conversion metrics
• Commercially astute with strong analytical and data interpretation skills
• Experience leading and developing in‑house marketing teams
• Experience in automotive finance, leasing, or brokering
• Strong understanding of FCA‑regulated marketing environments
• Experience aligning marketing performance with sales and operational teams

• Highly commercial and metrics‑driven
• Strong focus on lead quality, conversion, and ROI
• Confident, credible leader with a hands‑on mindset
• Comfortable operating in a fast‑paced, high‑growth business

• Senior leadership role within a growing automotive digital retailer
• Ownership of a significant marketing budget and funnel performance
• Opportunity to shape and scale a best‑in‑class in‑house marketing team
• Competitive salary and benefits
• Office‑based role at our Blackburn headquarters

Please complete the form and upload your curriculum vitae to apply for this position.