Area Sales Manager England

Location: Birmingham, West Midlands, GB, B1

Company: Mascot International

As Area Sales Manager you will be responsible for developing MASCOT’s distributor business within your region. You will drive growth by strengthening existing distributor partnerships while identifying new distribution opportunities. Through your commercial focus and relationship‑building skills, you will promote MASCOT products and added‑value services that clearly differentiate us from our competitors.

In this role, you will work closely with distributors and the UK Sales team to drive higher sales performance across both trade and e-commerce channels. You will manage your own sales pipeline, plan and prioritise your activities, and represent MASCOT through professional product presentations, Shop in Shop concepts, and at trade exhibitions.

• Develop and manage a strong distributor sales pipeline within Midlands England.
• Build, maintain, and grow long‑term relationships with existing distributors.
• Identify and develop new distribution routes and business opportunities.
• Plan and deliver product presentations, Shop in Shop concepts, and represent MASCOT at exhibitions.

• Has a proactive, positive, and “can‑do” attitude with a strong commercial mindset.
• Communicates clearly and confidently, both verbally and in writing.
• Has proven experience in field sales, area sales, or distributor management.
• Has experience within the workwear, PPE, or safety industry.
• Has a strong understanding of the distribution process and sales channels.
• Is confident in building relationships, prospecting new opportunities, and negotiating effectively.

Our UK team culture is friendly, professional, dedicated, and supportive. As our new Area Sales Manager, you will receive a competitive base salary and uncapped commission based on UK sales – because at MASCOT, we succeed together as a team. We offer continuous development opportunities, a collaborative environment, and the opportunity to grow within an international organisation.

At MASCOT, we are more than just a family‑owned, internationally growing company – we are a workplace where ambition, passion, and collaboration go hand in hand. Our goal is to develop, produce, market, and sell the world’s best workwear and safety footwear.

When you join MASCOT, you become part of a company that is constantly evolving, supported by leaders who provide ongoing coaching, dialogue, and development. We work with high energy, commitment, and a shared ambition to succeed together.

Do you want to help shape the future of workwear and be part of a company where quality is at the core? Then MASCOT is the place for you.