Sales Advisor

Role overview

Birmingham and surrounding areas.  . Pay Class:
Full Time. Recruiter:
Mary Rowell.

Sales Advisor - Field Sales (Convenience). Want to be part of a brand new team? Excited by building distribution and winning new business? Ready to work directly with an ambitious FMCG distributor and make a real impact? This is a full time, permanent role.

Salary: £26,000 per annum (up to £31,200/annum OTE) + van and fuel card. Working: 37.5 hours per week, Monday to Friday.

Locations:
Birmingham and surrounding areas.

Smollan is partnering with Red Star, a fast-growing UK FMCG distributor known for bringing disruptive, high-potential brands to market. This is the start of a brand-new field sales team, created to increase visibility, distribution and sales across the convenience channel.

• Building strong, long-lasting relationships with store owners and key decision-makers
• Increasing distribution across Red Star’s brand portfolio
• Driving additional sales through effective selling, visibility and ranging
• Managing your territory and call file to maximise coverage and impact
• Prospecting new stores and identifying untapped opportunities
• Acting as the face of the brands in your area - professional, knowledgeable, and trusted

• Be part of a newly launched sales team with real momentum
• Work directly with the client, not at arm's length
• Represent exciting, growth-focused FMCG brands
• Genuine opportunity to prove yourself and grow with the account
• Autonomy, responsibility and visibility from day one
• Support from Smollan - a global retail solutions business with 90+ years’ heritage
• Up to £31,200/annum On Target Earnings (£26,600 per annum + up to 20% KPI bonus) + company van with fuel card

• A full UK driving licence for at least 12 months
• Previous field sales or convenience retail experience
• Confidence building relationships and selling face-to-face
• Comfortable managing a territory and working independently
• A proactive approach to prospecting and problem-solving
• Ambition to grow, develop and be part of something being built

If you’re excited by the idea of helping shape a new team, working closely with a progressive FMCG distributor, and making a visible impact in convenience retail, we’d love to hear from you. Apply now!

Early applications are strongly encouraged as we reserve the right to pause or close this vacancy once we find our perfect match.

More about us... At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

We are an award-winning workplace and recognised as one of UK & Europe’s Best Workplaces every year since 2015, with additional accolades:

• UK’s Best Workplaces for Women (since 2018)
• UK’s Best Workplaces for Wellbeing (since 2018)
• UK’s Best Workplaces for Development (since 2024)
• UK’s Best Workplaces in Consulting & Professional Services (2023)
• Happiest Workplace Award (WorkL, 2023, 2024 & 2025)
• FMBE awards and Agency of the Year titles

Sustainability:
Ecovadis - Silver Award; ISO 14001 & ISO 27001 Certifications;
Cyber Essentials Accreditation;
Partnership with Oblong Trees.

Our rebranding journey:
In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. We are part of the Smollan network and continue to value local teams with global support.

Connect With Us! Not ready to apply? Connect with us for general consideration.