Area Sales Manager – Midlands

We are partnering with a fantastic brand within the bathroom industry in search of an ambitious and focused Area Sales Manager with proven experience in the sector.

We’re looking for a results-driven, relationship-focused Area Sales Manager to oversee and grow a key Midlands territory.

This role involves working closely with independent retailers, showrooms, and merchants to build long-term partnerships and drive demand for high-quality bathroom products.

You’ll inherit and manage a client base with significant growth potential. You’ll be responsible for developing Bathroom Retail Showroom accounts—maximising display space, optimising product ranges, and ensuring exceptional service and marketing support.

• Competitive Basic salary - OTE £60,000
• Company electric vehicle (EV)
• Excellent career progression opportunities

• Strong background in the bathroom sector with a successful track record in managing showroom or retail accounts.
• A natural relationship builder with excellent communication skills and the ability to forge strong business connections.
• Able to identify opportunities, win new business, and grow market share.
• Ambitious, self-driven, and eager to progress within a dynamic and supportive business environment.

• Work with a global market leader in the bathroom industry.
• Excellent career development opportunities in a growing organisation.
• Huge potential to develop and grow the region.

• Sales-Oriented:
  Motivated, proactive, and hungry for success.
• Experienced:
  From a retail or trade sales background—ideally with Area or Regional management experience.
• Strategic Thinker:
  Able to negotiate deals, develop accounts, and drive growth.
• Industry Passionate:
  Experience in bathrooms, kitchens, plumbing, or building materials is highly desirable.

For further information and a confidential chat, don't hesitate to get in touch below.

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ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.