Sales Consultants

About The Job

The Fuel Store (TFS) is a progressive, Birmingham based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector. TFS provides a range of products and solutions to its customers which help them to increase profits through increasing basket size, customer loyalty and usage;

serving customers more efficiently and cost-effectively. It currently facilitates the provision of and processes the transactions to allow over 60 million litres of fuel per annum through its card processes.

• Type of opportunity:
  Permanent, Full Time
• Basic salary: £30,000–£32,000
• Commission structure: £10,800 OTE
• Location:
  
  Birmingham, B2
• Reports to:
  
  Sales Manager

• Conduct outbound sales calls with new prospects and identify customer needs to provide appropriate solutions based on our product portfolio.
• Challenge and influence decision‑makers to move deals forward and close opportunities.
• Turn customer interest into commitment by confidently overcoming objections and securing sales.
• Consistently push to exceed targets by capitalising on every opportunity.
• Upsell our product portfolio to maximise sales with new customers where applicable.
• Deliver a first‑class client experience to ensure satisfaction and longevity.
• Convert new business opportunities by promoting The Fuel Store brand and clearly communicating our offering.
• Understand client needs and requirements to deliver tailored solutions.
• Cultivate consultative long‑term relationships with clients to foster loyalty and repeat business.
• Build and maintain a strong pipeline of potential customers from generated leads.
• Utilise our CRM systems to record and track customer interactions.
• Achieve and exceed KPIs in correlation with business needs.
• Maintain a high standard within your calls, focusing on compliance and quality checks monthly.
• Display a competitive edge and results‑driven mindset to outperform competitors in the market.

• At least 2 years experience in a sales role.
• Ability to work to a high volume and manage your own diary effectively.
• The ability to learn quickly and take in complex information.
• Familiarity with CRM systems and sales processes.
• Familiarity with the Oil/Gas/Energy or Fuel industries is preferred but not essential.
• Highly competitive and driven to outperform targets, with a natural hunger for success and a mindset geared toward winning in fast‑paced sales environments.
• Great aptitude for overcoming challenges.
• Resilience and ability to focus on the detail but not forget the bigger picture.
• Ability to work hard as an individual but also bring value to the wider team.
• Excellent organisation and time management.
• Commercially savvy.

• Are genuinely passionate about sales.
• Thrive in a fast‑paced, growing business where your ideas and actions directly influence success.
• Are naturally curious, proactive, and love tackling challenges with creativity and energy.
• Want to keep learning, investing in your own development while contributing to the wider sales team’s growth.
• Want to be part of a forward‑thinking, sales‑driven team.

• Salary Sacrifice Pension Scheme:
  After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
• Life Assurance:
  Payable at 3× Basic Salary.
• Health & Wellbeing:
  Access to Medi Cash upon passing probation, allowing access to healthcare cashback schemes, retail discounts, counselling for yourself and up to 4 children.
• Holiday Entitlement: 26 days annual leave plus all statutory holidays, with additional days for increased service (up to 5 extra days).
• Financial Advice:
  Access to 1‑to‑1 financial advisor sessions free of charge.
• Career Progression:
  Personal development plans and an in‑house L&D Specialist to support your growth.
• Location:
  
  Based in Birmingham City Centre, with panoramic views from the office floor.
• Supporting local charities:
  We are passionate about giving back to the local community and supporting charities as much as we…