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Sales Development Representative

Job in Birmingham, West Midlands, B1, England, UK
Listing for: Focus Group
Full Time position
Listed on 2026-01-11
Job specializations:
  • Sales
    Sales Development Rep/SDR, Business Development, B2B Sales, Sales Representative
Salary/Wage Range or Industry Benchmark: 80000 - 100000 GBP Yearly GBP 80000.00 100000.00 YEAR
Job Description & How to Apply Below

Start Your Tech Sales Career | Business Development Executive No Experience Required | £25k + £30-35k OTE | Promote to £50k+ Within 2 Years

Ready to trade your current job for a six-figure sales career? We'll show you how.

What Is This Job Really?

This is your first step into B2B tech sales where you'll build the fundamental skills that every successful salesperson needs.

This is an outbound telesales role, you’ll be on the phone daily, calling UK businesses to generate appointments for our senior sales team.

What you’ll be doing:

  • Make 80-100+ calls per day to business decision-makers
  • Introduce Focus Group's technology solutions across Telecoms, IT, Cyber Security, and Mobile
  • Qualify prospects and secure face-to-face or virtual meetings for our Business Development Managers
  • Track your conversations and opportunities in our CRM
  • Work toward daily and weekly activity targets
  • Push through rejection and stay motivated

This is where every great salesperson starts. You'll develop the core skills – prospecting, communication, resilience, and work ethic – that will serve you throughout your entire sales career.

Yes, you'll hear "no" more than "yes." Yes, it's hard work. But this is where you prove you've got what it takes and build the foundation for a six-figure career in B2B sales.

Why Start Here? The Career Opportunity

Focus Group has a track record of taking people with zero sales experience and developing them into top-earning sales professionals.

What Our People Have Achieved:

From Zero to Hero:

  • Mohan joined in Jan 2023 with no sales experience. Within 2.5 years: generated £1.3m in sales, promoted to BDM, now trains new starters and signed our biggest partner deal ever

Award Winners:

  • Emma joined July 2024 fresh from travelling. 8 months later: £70k revenue generated, £500k pipeline built, and nominated as a finalist for National Sales Awards 2025

Leadership Track:

  • Ronan started as a BDE in Aug 2022 (first job after uni). Within 12 months promoted to Team Leader. His team generated £2m+ profit in year one and doubled it the following year

These aren't once-in-a-lifetime stories. They're what happens when hungry, coachable people commit to the process.

Your Earning Potential

Year 1 as BDE:

  • Base salary: £25,000
  • Realistic first-year OTE: £30-35k
  • High performers: £38-42k

Year 2+ as BDM (typical promotion timeline 12-24 months):

  • First-year BDM OTE: £50-60k
  • Experienced BDM average: £80-100k
  • Top BDM performers: £120k+

Career Path:

BDE (12-24 months) → BDM

BDE (12-24 months) → Customer Engagement

BDE (12-24 months) → BDE Team Lead

Note:

Progression depends on both performance and time in role. You'll need to consistently achieve targets and demonstrate readiness before advancing.

What Makes a Great BDE?

We’re not looking for experience. We’re looking for attitude and character
.

You’ll thrive here if you:


  • Handle rejection well – 50+ "no"'s per day won’t break your spirit

  • Stay coachable – You take feedback, adapt quickly, and want to improve

  • Work with urgency – High call volumes and daily targets don’t intimidate you

  • Communicate confidently – Clear, professional phone manner that builds rapport

  • Think long-term – You see this as a career foundation, not a short-term gig

  • Stay hungry – Money, progression, and proving yourself motivates you

Background doesn't matter. We’ve hired successful BDEs from retail, hospitality, call centres, customer service, sports coaching, and fresh graduates. What matters is your mindset. charisma and enthusiasm.

What Focus Group Offers You

Proper training, not sink-or-swim:

  • Structured onboarding program covering products, pitch, objection handling
  • Weekly sales training sessions
  • Mentorship from experienced BDMs who've been in your shoes
  • Clear performance framework so you always know where you stand

Company perks:

  • Company pension scheme
  • Wellbeing support and employee assistance program
  • Perks platform with retail discounts
  • Regular team socials, nights out, and incentive events (go-karting, Top Golf, etc.

Work environment:

  • Collaborative, high-energy sales floor
  • Supportive team culture where colleagues become friends
  • Recognition for top performers (awards, bonuses, shout-outs)

Scale and stability:

  • £1bn company valuation
  • 30,000+…
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