Senior Sales Manager

About Cake Agency

Cake Agency is one of the UK’s leading Shopify Premier Partners, specialising in helping ambitious eCommerce brands scale through data-driven strategy, design, performance marketing and development. We are investing in our leadership that will accelerate our current trajectory.

We are hiring a Senior Sales Manager to take full ownership of our outbound sales strategy, identifying, targeting and winning new business from ideal-fit retail brands who aren't yet aware of Cake. This is a hunter role, focused on opening doors and generating opportunities from scratch, with the support of the leadership team.

• Define and execute an outbound sales strategy focused on DTC and omnichannel retailers
• Identify and prospect high-potential brands that align with Cake’s strengths and service model
• Use email, Linked In, cold outreach and industry events to create opportunities
• Deliver compelling outreach, discovery calls and qualification processes
• Work with leadership to develop offer positioning, pitch decks, and outreach frameworks
• Maintain and update a structured outbound pipeline via CRM
• Collaborate with Directors and Account Leads to scope and price proposals
• Track performance metrics, iterate campaigns, and build a repeatable playbook

• Proven experience in outbound sales, ideally within a digital agency or SaaS environment
• Strong understanding of eCommerce and retail challenges, ideally DTC and Shopify-adjacent
• Highly proactive, driven by results and unafraid of cold outreach
• Experience selling service-based or consultative solutions to founders or C‑suite
• Confident communicator with excellent written and verbal presentation skills

• Familiarity with CRM systems (Hub Spot or similar)
• Understanding of agency margin models and pricing frameworks
• Network within eCommerce, retail or DTC startup ecosystem

• Demonstrate a credible track record of winning new business in eCommerce agencies or closely related SaaS environments where trust not volume drives deals
• Bring a relevant and active network across DTC founders ecommerce leaders and Shopify adjacent ecosystems and know how to turn relationships into revenue
• Be comfortable starting conversations from zero without relying on inbound leads reputation or brand awareness
• Understand how to sell complex service propositions where outcomes process and chemistry matter as much as price
• Show commercial judgement when qualifying opportunities and know when to walk away rather than chase misaligned deals
• Communicate with clarity confidence and restraint especially when speaking to founders CEOs and senior operators
• Be organised enough to build repeatable systems but pragmatic enough to adapt messaging based on real world feedback
• Take personal ownership of results without hiding behind marketing pipelines or leadership presence
• Thrive in an environment where autonomy is high expectations are clear and excuses are not indulged
• Has previously helped define ICPs offers or outbound frameworks not just executed someone else’s playbook
• Is motivated by building something durable not just hitting short term commission numbers

• Competitive base salary + commission structure
• Hybrid working setup with remote flexibility
• 25 days holiday + bank holidays
• Team socials, wellness & style budget
• A genuinely collaborative and progressive team culture with growth mindset