Key Account Executive - North

Job Description Job Title

Key Account Executive - North Birmingham, Stoke and Derby

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Here at Diageo, we are looking for a commercially minded Account Executive to join our On Trade channel in North Birmingham, Stoke and Derby. As a Key Account Executive within the On Trade you get to work with category leading brands Smirnoff, Guinness and Tanqueray, as well as our exciting innovation and premium brands such Johnnie Walker, Chase and Casamigos.

You are responsible for key independents and groups in the area; making sure our customer, category and brand plans are implemented brilliantly in outlet. You will make sure that wherever we connect with a customer or a consumer; they will enjoy working with or drinking our brands.

The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given area. Managing circa 250-300 outlets directly, where the primary objective is to deliver spirits and Guinness distribution and secure pouring agreements for the full Diageo portfolio. The KAE is responsible for coordinating world class activation to be delivered by a dedicated Brand Activation Ambassador for your city.

Our KAEs support the activity within their city, you will play a leadership role across the city team.

It’s your responsibility that all the outlets in your zone are perfectly implemented versus our predefined outlet execution standards.

• Coordinator of performance across the sales territory – supporting roles within the city are:
  Sales Executives, Quality Executives, Brand Activation Ambassadors
• Secure distribution & pouring agreements across circa 250-300 outlets for the full Diageo portfolio
• Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition
• Responsible for developing customer relationships across your account base
• Responsible for determining who manages new business opportunities within the team
• Own the Route to Market (RTM) relationships for the city
• In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)
• Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the city

• On Trade experience in a similar sales/activation led role or from the trade inc outlet management
• Relationships – Has the ability to build strong relationships with customers and route to markets
• Commercial Competence – can handle value, forecasting, and investment decisions
• Knowledge of the city, the trade and the RTM relationships
• Target Driven – Will to win! You have the drive, appetite and ambition to excel within a challenging target driven environment
• Team coach – will be a key member, coach and mentor of the city team
• Organised – can manage a host of priorities
• Agile – must be comfortable adapting and flexing workloads to accommodate business needs

Please note…