Key Account Executive - North

Job - Key Account Executive - North Birmingham, Stoke and Derby

Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.

Job Title - Key Account Executive - North Birmingham, Stoke and Derby

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love.

Our Sales team loves building relationships, connecting with customers to sell our much‑loved brands in new and vibrant markets. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms to reach new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us.

The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given area. Managing circa 250‑300 outlets directly, the primary objective is to deliver spirits and Guinness distribution and secure pouring agreements for the full Diageo portfolio.

• Coordinate performance across the sales territory – supporting roles within the city are:
  Sales Executives, Quality Executives, Brand Activation Ambassadors.
• Secure distribution & pouring agreements across circa 250‑300 outlets for the full Diageo portfolio.
• Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition.
• Develop customer relationships across your account base.
• Determine who manages new business opportunities within the team.
• Own the Route to Market (RTM) relationships for the city.
• Track and measure outlet performance and execution levels accurately.
• Ensure quality and serve standard of Guinness Draught with the support of the Quality Executive.

• On Trade experience in a similar sales/activation led role or from the trade including outlet management.
• Strong ability to build strong relationships with customers and route to markets.
• Commercial competence – handle value, forecasting, and investment decisions.
• Knowledge of the city, the trade and the RTM relationships.
• Target driven – appetite and ambition to excel within a challenging target driven environment.
• Team coach – key member, coach and mentor of the city team.
• Organised – manage a host of priorities.
• Agile – comfortable adapting and flexing workloads to accommodate business needs.

Please note you must demonstrate you have the right to work in the UK, be over 21 years of age and hold a full, clean driving license and proof of driving experience of at least one year.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture where everyone feels valued and can belong is a crucial part of this. We embrace diversity in the broadest possible sense.