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Technical Sales - Midlands Lifting Equipment

Job in Birmingham, West Midlands, B1, England, UK
Listing for: GAP Group Limited
Full Time position
Listed on 2025-10-24
Job specializations:
  • Sales
    Sales Engineer, Industrial Sales
Job Description & How to Apply Below

Technical Sales - Midlands Lifting Equipment

GAP Lifting Hire & Sales offers one of the largest ranges of lifting equipment and accessories in the industry. From small shackles and slings to material lifts and aluminium gantries, the division has everything our customers need for lifting any size of load.

Reporting directly to the Regional Operations Manager, the Technical Sales Representative (TSR) will be responsible for maximising lifting hire revenue opportunities from existing major account customers and winning new business. This includes delivering sales presentations to major account customers at a senior management level and attending depot/customer trade days to promote our product offering.

The TSR will work with stakeholders across the GAP Group network, including Regional Sales Managers and their teams, to promote hire opportunities for lifting equipment within the existing customer base.

Please note:

this position will cover the Lifting Central region, maximising revenue for our Nottingham/Peterborough/Sheffield/Birmingham depots. Ideally based in the Midlands. Candidates from a lifting background are preferred, but we would consider candidates with any form of solution sales experience (e.g., hoists, powered access, survey or other).

About You
  • Significant experience in a sales role within the lifting or hire industry is preferred; candidates from other sales backgrounds will be considered.
  • A proven track record in exceeding sales targets and generating revenue growth by maximising opportunities from existing customers and winning new business.
  • Exceptional communication skills with the ability to engage with internal and external stakeholders at all levels.
  • Effective negotiator and problem solver with the ability to work under pressure and prioritise workload.
  • Proficient in MS Office (Excel and Word) and CRM systems.
  • Driving Licence (Essential).
About Us

From one division, GAP Hire Solutions now has 10 divisions offering the hire of equipment throughout the UK. As a GAP employee, you ll enjoy benefits such as a staff social fund and loyalty holidays. Our in-house Learning & Development Team provides skills development and we promote internally where possible.

Benefits
  • Competitive salary and bonus scheme
  • Company Car
  • Up to 25 days annual leave plus bank holidays
  • Option to buy up to 5 days additional leave
  • Contributory Pension Scheme
  • Life Assurance
  • Employee Welfare Fund (company-funded social events)
  • Cycle to Work Scheme
  • Health & Wellness (Well-being Hub, Employee Assistance Helpline, Annual Flu Jab)

To apply, upload your CV and complete our short application form and we ll take it from there. GAP Group is an Equal Opportunities Employer.

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