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Giorgio Armani Beauty Regional Make Up Artist, Midlands

Job in Birmingham, West Midlands, B1, England, UK
Listing for: L'Oréal
Part Time position
Listed on 2026-01-13
Job specializations:
  • Retail
    Retail & Store Manager, Retail Sales
Job Description & How to Apply Below
Position: Giorgio Armani Beauty Regional Make Up Artist, Midlands (37.5 hours)

Giorgio Armani Beauty Regional Make Up Artist, Midlands (37.5 hours)

4 days ago Be among the first 25 applicants

– UK

When you love your work and the people you work with, amazing things happen…

Your mission

The retail landscape is changing more rapidly than ever, with our shopper habits shifting to trend-led and demanding authenticity and experience over brand and product. We are looking for engaging individuals to join us on the journey of change and navigate the future of retail with delivering impactful training. Representing Armani Beauty you will focus on animating our heritage and values in store, whilst developing partnerships to drive retail business within our key retailers and store teams.

Your mission is to inspire our customers to ensure they hear Armani stories and fall in love with our brand. You will have a home store which you support, 2 days per week will be for Retailing, Coaching and leading masterclasses.

Joining us
  • You will demonstrate genuine excitement, love for people and luxury retail, with our mission to drive loyalty and memorable in-store customer experiences.
  • You ooze passion for Make-up, and keep up to date with current trends and application techniques to motivate with intent and inspire our fast-paced, ever-changing retail teams to drive results and build a connection and love for Armani.
  • You will be a driven self-starter, and have the ability to create a real buzz and excitement through engaging with the variety of retail teams on store visits, whilst being service and experience-led.
  • Your creative flare and innovative eventing ideas will come to life whilst planning and executing in-store events, with the business goal to drive retail targets.
  • Your passion for influencing people will come to play when leading from the front, sharing best practices with exceptional eventing. Aligned with our values, whilst being trend-led and commercially aware.
  • You are digitally savvy and actively engage with social media trends to create content, with executing a strong on-camera presence. You will have a proven track record of facilitating masterclasses.
  • You will work with influencers and fashion shows to create beautiful Armani looks.
Key Responsibilities
  • You will deliver Masterclasses to various-sized groups of clients and influencers, driving retail results in your given stores on a daily basis.
  • You will deliver retail through activity and have the ability to switch on sessions when pre-booked activity is cancelled or under‑subscribed.
  • You will have the ability to influence stakeholders and be results-oriented, engaging in the delivery to impact positive growth and master retail excellence, being accountable for the performance of the events in your stores.
  • You will be a genuine Brand Ambassador, confidently leading the animation and coaching for retailer engagement whilst bringing our brands to life. You will be responsible for growing our retail business through achieving business metrics and incremental growth.
  • Following brand guidelines you will create videos and content for education and social media.
  • Assist the Advocacy and Influencer team on request.
Must Haves
  • Minimum of 3 years Retail experience
  • A very high level of make-up artistry
  • Proven track record of driving retail results, providing exceptional customer service.
  • Proven track record of regularly setting up, promoting and executing successful face‑to‑face and virtual masterclass events.
  • Flexible approach to availability in line with the needs of the business.
  • Comfortable with travelling and occasional overnight stays. This role is store-based, so you will be comfortable traveling within the region to multiple different stores.
  • Well-developed analytical skills, with the ability to approach and identify opportunities.
Support and Development
  • You will work directly with the Senior Area Manager SW and National Education Manager Armani.
  • You will attend team trainings where you will have an introduction to all new launches, application techniques and get to play with all our new iconic products.
  • The future is yours! We will support your progression into future roles.
Benefits and Rewards
  • Competitive Salary & Bonus incentives
  • Access to 35 brands worth of products within our L’Oréal Staff Shop
  • 30 days holiday (inclusive of BH’s)
  • Discounted Dental Insurance
  • Additional support on mental health and financial advice is also on offer.
  • Access to discounts across gym memberships, retailers and holiday packages.
  • Working for L’Oréal means you can be a part of our wider workforce to be a part of the sustainability journey we are on…L’Oréal for the future! #Beautythatmovestheworld
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