Affiliate Manager

Responsibilities

• Own and grow the AWIN affiliate programme, including recruitment, activation, commission structures, and ongoing optimisation.
• Manage and develop key affiliate partners (content, cashback, loyalty, influencer‑led publishers), ensuring incremental performance and brand alignment.
• Monitor performance vs targets, with clear attribution, incrementality and ROI tracking.

• Manage Tik Tok Shop performance, including creator partnerships, product seeding, promotions and commercial mechanics.
• Work with creators, agencies and internal teams to scale Tik Tok Shop as an incremental revenue channel.
• Align Tik Tok Shop activity with broader social, paid and brand strategies.

• Identify and execute digital partnerships with complementary brands, platforms and communities to drive customer acquisition and AOV.
• Own end‑to‑end partnership execution: ideation, commercial terms, launch and performance review.
• Collaborate with Brand and Commercial teams to ensure partnerships are on‑brand and commercially sound.

• Deliver regular performance reporting across affiliates, Tik Tok Shop and partnerships, with clear insights and actions.
• Test and scale new partner types, commission models and promotional mechanics.
• Maintain strong governance around tracking, compliance and partner quality.

• Proven experience in affiliate marketing, partnerships or performance marketing, ideally within DTC, FMCG or e‑commerce.
• Hands‑on experience managing AWIN or similar affiliate platforms.
• Experience working with creators, publishers or social commerce channels (Tik Tok Shop experience strongly preferred).
• Strong commercial mindset with experience managing targets, ROI and performance optimisation.
• Comfortable working cross‑functionally with Paid Media, CRM, Brand and Commercial teams.

Grenade is an international active nutrition and lifestyle brand, which has grown rapidly since its launch in 2010. Driven by its strong branding, distinctive products and highly innovative approach, Grenade has made an explosive impact in the FMCG industry. As a market leader, Grenade sells a range of nutritional products, both B2B and B2C, including its signature protein bars and shakes.