Performance Marketing Specialist

Join Zepz:
Breaking Down Borders, Together Our Meaningful Mission

At Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech.

Zepz is the power behind World Remit and Sendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections.

We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges.

At Zepz, we are Relentless Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.

Our vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact:

• Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other.
• Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.
• Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.

We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance. Our remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive.

This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. Think unlimited annual leave , great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel.

You will excel as a Performance Marketing Specialist if you:

• Possess proven expertise in developing and managing complex paid media strategies across key channels for mobile app advertising including Google Ads and Apple Search Ads. Experience with other channels (e.g., Programmatic, other social platforms) is highly advantageous.
• Have an advanced data-driven and analytical mindset, using this to execute on campaign strategies and inform decision making.
• Proactively identify and implement strategic optimisations, efficiencies, and automation opportunities across campaigns and workflows.
• Are an excellent communicator, able to articulate complex data and strategic insights effectively to various stakeholders, including senior leadership, if necessary.
• Have strong attention to detail and organisation in rolling out wider campaign strategies - especially with high-spend, global campaigns.
• Demonstrate a continuous drive for learning, innovation, and tackling complex challenges autonomously.

Reporting to the Performance Marketing Lead / Head of Performance Marketing

• Develop, execute, and optimise sophisticated multi-channel paid media strategies across performance platforms, with significant expertise in PPC Search and App campaigns.
• Deliver performance analysis for App marketing channels, monitoring and interpreting complex data sets to make strategic, data-driven decisions that drive significant growth and exceed KPI targets.
• Propose the development and own the implementation of rigorous A/B tests to continuously improve ad creatives, targeting, landing pages, and bidding strategies.
• Champion performance marketing best practices and stay ahead of industry trends,…