Customer Marketing Manager - Grenade

About Grenade

Grenade is an international active nutrition and lifestyle brand, which has grown rapidly since its launch in 2010. Driven by its strong brand, distinctive products, and highly innovative approach, Grenade has made an explosive impact in the FMCG industry.

• Lead the development of the customer marketing strategy, working closely with sales and marketing to ensure alignment across key campaigns.
• Manage and be accountable for the A&C budget for customer, POS and trade press spend, ensuring delivery against agreed ROI and budget targets.
• Build and maintain strong relationships with key retailers and distribution partners.
• Serve as a single point of contact for all trade marketing related enquiries across Europe.
• Work in partnership with the European team to create a high impact, commercially robust execution strategy across key European markets, aligned with brand campaigns and NPD launches.
• Track and analyze the performance of trade marketing programs, providing regular reports and recommendations for improvement.
• Monitor key performance indicators (KPIs) such as sales uplift, market share, and return on investment (ROI).
• Conduct post-campaign evaluations to assess effectiveness and identify best practices.
• Own the creation, portfolio and inventory of all trade marketing materials, including the end-to-end project management of each material.
• Educate and incentivise local teams on best-in-class execution.

• Experience in customer/trade marketing, or similar leadership roles within the FMCG industry.
• Proven track record of developing and executing successful trade marketing programs.
• Strong understanding of retail channels and trade dynamics.
• Excellent communication, interpersonal, and negotiation skills, with an ability to influence key decisions.
• Analytical skills and experience with data analysis tools.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Regular Category Planning & Activation Sales

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.