Marketing Manager; Migrations & Customer Marketing

Marketing Manager (Migrations & Customer Marketing)

Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to £35M+ ARR and expanded our team from 11 to 500+ people.

Recently, we secured a strategic growth investment from Vista Equity Partners— a global technology investor specialising in enterprise software. This investment includes over £100 million in new primary capital and will fuel our next phase of growth by accelerating our AI‑first roadmap, expanding our platform into CAFM (Computer‑Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.

With Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to £100M ARR across international markets.

Joblogic provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth.

With 100,000+ users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data‑driven decision‑making for service firms.

We are looking for a Marketing Manager (Migrations & Customer Marketing) to own how we communicate with and support customers during platform migrations.

This is a hands‑on, senior marketing role focused on guiding existing customers through change — ensuring migrations feel clear, well‑managed, and confidence‑building.

You will work closely with the Migrations, Sales, Customer Success, Product, and Growth teams to deliver structured communication, education, and engagement programmes that reduce friction and increase adoption.

This role reports into the Marketing / Growth leadership team.

• Own end‑to‑end communication strategy for customer migrations
• Develop clear email journeys, landing pages, FAQs, and guides
• Ensure customers understand what is changing, when, and why

• Plan and deliver webinars, workshops, and education sessions
• Support small in‑person or virtual customer events
• Create enablement materials to support onboarding and transition

• Design structured customer journeys within Hub Spot
• Track engagement and progression through migration stages
• Identify at‑risk accounts and optimise messaging accordingly

• Partner closely with:
  • Customer Success
  • Product
  • Migrations team
  • Align messaging with product updates and roadmap developments
  • Act as the marketing connector across internal teams
  • Track attendance, content engagement, MQLs, and adoption signals
  • Continuously improve communications based on insight and feedback
• Customers feel informed, supported, and confident during migrations
• High webinar attendance and engagement rates
• Reduced confusion and friction during platform transitions
• Strong collaboration between Marketing, Sales, and Customer Success
• A repeatable, scalable migration marketing playbook
• Extensive amount of experience within B2B or SaaS marketing role
• Experience in customer marketing, lifecycle marketing, or platform communications
• Strong event and webinar delivery experience
• Hands‑on experience with Hub Spot or similar CRM/automation platforms
• Ability to work cross‑functionally in a fast‑growth SaaS environment

• Owning both strategy and execution
• Operating independently in a lean team
• Communicating clearly during periods of change
• Balancing empathy with commercial outcomes
• Experience in SaaS migrations or onboarding marketing
• Exposure to acquisitions or platform consolidations
• Experience in FSM, CAFM, or facilities management industries
• Respect

We treat colleagues, partners, and customers with professionalism and empathy.

We focus on solving real operational…