Marketing Manager

Joining Griffiths Waite as our Marketing Manager gives you the opportunity to help accelerate our exciting growth journey. We’re looking for a B2B marketer with 3+ years experience to help us take GW to the next stage of growth by fully owning the delivery of our demand generation and marketing for the consultancy.

In this role, you’ll own and contribute to pipeline growth which will be measured in commercial impact; you will be comfortable with MQL targets that drive valuable SQLs.

You’ll independently own demand generation and nurture cycles, whilst having a deep understanding of our target ICP, creating messaging for them and distributing it across key channels to support the creation of early stage pipeline entries. Through ownership of a diverse and innovative marketing engine, you will be an integral part of helping us achieve our ambition of ensuring GW is the UK’s leading AI consultancy.

You’ll sit within the commercially focused growth team, reporting directly to the Director of Business Development alongside our fractional CMO, scaling our brand presence in the UK and ensuring a strong internal marketing culture.

Griffiths Waite is a forward-thinking software company that specialises in creating innovative solutions for enterprise clients. Our mission is to design intuitive, user-centric digital products that deliver exceptional value and lasting impact.

• Brilliance – We move with purpose, innovate boldly, and simplify complexity to deliver high-impact results with clarity and speed.
• Trust – We build lasting relationships through integrity, transparency, and a deep commitment to our clients' best interests.
• Collaboration – We work together openly and supportively, believing that true success is a shared achievement.
• Ownership – We take responsibility for what we deliver, stay solution-focused, and always follow through on our promises.

If these values resonate with you, we'd love to hear from you.

• Commercial accountability for pipeline generation - This role carries clear commercial accountability, requiring you to influence pipeline through MQL creation and nurture, support SQL conversion with relevant content and touchpoints, report honestly on what is and isn’t working, and optimise activity based on revenue impact rather than vanity metrics.
• Own the Ideal Customer Profile - You’ll take the lead of being the expert internally of who our target audience is and what their pains and challenges are. You’ll be hands‑on with keeping our customer facing proposition relevant and messaging tight, but comfortable making recommendations for iterations as the market moves and evolves.
• Own and execute GW’s marketing plan - Own the day‑to‑day execution of marketing activity across all channels, both owned and 3rd party, including events, editorial, digital, outbound and ABM strategies. Your work and collaboration with the Director of Business Development has the goal of generating MQLs, nurturing prospects, and converting conversations into qualified opportunities.
• Validate and refine the value proposition - Our market position is only as strong as our relevance in it. You’ll help test, validate and iterate our value proposition to ensure a strong market fit, one that keeps ahead of the pains and challenges of our ICP and ultimately creates interest in the consultancy.
• Tracking and measuring - You will be comfortable with tracking, measuring and reporting on all activity, providing feedback and recommendations on what’s having an impact and the return on the investment made.
• Build and maintain key partnerships - Our partnerships strategy has huge potential and you’ll be expected to significantly contribute to it’s growth and the value we get from it. From identifying partners, maintaining relationships and co‑curating activity, forming commercially mutual relationships is a key strategy for us.

As GW’s Marketing Manager, you’ll epitomise our values and be a key driving force in establishing our internal marketing culture. You’ll:

• Be a self starter
  , asking for forgiveness not permission
• Be commercially…