Service Line Marketing Executive

Key Responsibilities

Service line content creation and management for assigned service lines. Create, update and maintain service line collateral, including:

• Service line decks, datasheets, case studies, sales guides, explainer videos, blogs, thought leadership and landing pages
• Website content for service lines, including sector‑specific variants (according to sector plans and in collaboration with sector marketing and domain experts)
• Support the creation and evolution of new service lines, offerings and value propositions
• Apply consistent branding, messaging and formatting across all service line materials
• Ensure allocated service line marketing activity aligns to the overall marketing plan and organisational priorities

Sales enablement and internal communication

• Develop internal sales enablement content to support sales conversations and awareness for allocation service lines.
• Support the organisation of sales enablement sessions or comms for all service lines.
• Collaborate with learning and development for service line training content across all service lines
• Contribute to and create to weekly service line updates and internal comms to keep sales teams informed of new and updated collateral across all service lines

External marketing and campaign support

• Support allocated service line‑led campaigns i.e. email nurture, live/on-demand service line webinars
• Assist with creation of allocated service line content for inbound landing pages
• Work with partner marketing teams to develop service‑line‑aligned collateral for AWS, Microsoft, Oracle and other partners, where relevant

Sector collaboration

• Work closely with Sector Marketing to deliver sector‑specific service line content (e.g., Public Sector, Financial Services, Manufacturing)
• Adapt allocated core service line messaging for sector needs, whitespace opportunities and ABM campaigns as appropriate

Website, SEO and digital support

• Collaborate with Digital Marketing to update and optimise allocated service line web pages
• Understand allocated service line content keywords for optimal searchability and work with SEO specialists to prioritise keyword improvements and page performance enhancements

Measurement and reporting

• Contribute to tracking marketing‑generated and marketing‑influenced opportunities across service line campaigns
• Support the Head of Service Line Marketing with reporting, dashboards and insights.

Essential

3–5 years’ experience in a marketing role — ideally in B2B, technology, IT services or product marketing.

• Skill in translating complex technical details into clear, easy-to-understand language, presentations and sales materials.
• Strong content creation skills (written, visual or structured content such as decks, playbooks, guides)
• Experience executing or supporting marketing campaigns across multiple channels; social media, website, video
• Ability to manage multiple priorities and work with cross‑functional teams
• Strong organisational and project management skills
• Excellent communication skills and stakeholder management capability

Desirable

• Experience working in service line marketing, sector marketing, or sales enablement.
• Understanding of cloud, data, AI, managed services or enterprise applications.
• Experience working with SEO and website content management.
• Experience working directly with sales teams and/or solution leads.
• Familiarity with partner marketing (AWS, Microsoft, Oracle).

• Proactive and self‑motivated
• High attention to detail
• Comfortable working in a fast‑paced environment with multiple deliverables
• Collaborative and relationship‑oriented
• Creative thinker with problem‑solving mindset
• Ability to manage differing personalities with competing priorities
• Can meet deadlines

Success in this role is measured by:

• Contribution to marketing generated pipeline and in particular, pipeline generated from inbound enquiries from service line ‘talk to us’ forms
• Creative use of AI in delivering efficiency in the role (operating withing Version 1 AI policies)
• Quality and consistency of service line content
• Adoption and usage of sales enablement materials
• Responsiveness and collaboration with internal stakeholders
• Clarity and…