Marketing and Placemaker Manager

Marketing & Placemaking Manager

📍 Birmingham City Centre

Are you ready to help redefine what a shopping centre can be?

We’re partnering with a leading real estate specialist on an opportunity to shape the future of one of Birmingham’s most iconic destinations (we know you'll guess who it is). This is a high-impact, autonomous role for a Marketing & Placemaking Manager who knows how to blend brand, culture, digital and real-world experiences to drive footfall and fame.

Think of this position as being the conductor of the orchestra
. You’ll know when to bring people in, how to brief them brilliantly, and when to improvise to connect with the audience.

Your mission: localise a national strategy using brand, digital and place as your core pillars — moving beyond traditional retail marketing to create a destination people genuinely want to be part of.

• Own and deliver the local marketing & placemaking strategy
  , aligned to national direction
• Create a year‑round calendar of standout events and campaigns that drive footfall, fans and commercial return
• Generate bold, culturally relevant stories that perform across social, digital and physical spaces
• Build partnerships with cultural, community and commercial collaborators
• Maximise value through sponsor ships, partnerships and income‑generating opportunities
• Manage budgets, agencies and performance reporting with a sharp ROI focus
• Work closely with occupiers, internal commercial teams and operations to ensure activity is impactful, safe and compliant

• Typically operating at Senior Account Manager or Account Director level within an agency (social, PR or integrated), or already working client‑side in placemaking, destinations or mixed‑use environments
• Strong experience localising national strategies
• Confidence briefing and managing agencies (without needing line management)
• A deep understanding of how social and digital drive real‑world behaviour
  , not just clicks
• Culture awareness — especially of Birmingham’s energy, communities and popular culture
• The ability to balance creative instinct with analytical thinking
• Gravitas to present to and influence senior stakeholders

• Predominantly office‑based (5 days officially, though most similar roles flex to 1 day WFH)
• A genuinely exciting, visible role at the heart of Birmingham
  , with freedom to make your mark

If you’re ambitious, culturally tuned‑in and ready to help evolve one of the UK’s most recognisable destinations — we’d love to hear from you.

👉 Apply or message us to find out more.

Mid‑Senior level

Full‑time

Marketing

Retail