Marketing Assistant

Are you a marketing professional, looking for a new challenge supporting the delivery of effective campaigns within an organisation dedicated to transforming the region? If so, this may be the perfect role for you.

We’re looking for a new member to join our team, where you'll be delivering creative, outcome-focused communications across the region.

Our dynamic and fast-paced Marketing Team is instrumental in raising awareness of the West Midlands Combined Authority (WMCA) and Transport for West Midlands (TfWM), ensuring that the region understands our mission and services. We are seeking an experienced Marketing Assistant to not only manage their own campaigns but to support the wider communications team to deliver the overarching communications strategy, that supports the priorities of the Mayor of the West Midlands.

Our Directorates will rely on you to communicate their vision in an engaging way, to a range of audiences including residents, businesses, and partners. You will be managing campaigns across the WMCA and TfWM, that will make a real difference to the residents of the West Midlands. It will be your responsibility to build strong relationships with key stakeholders to understand their objectives, design, manage and support campaigns effectively, and identify innovative ways of captivating audiences.

We're in search of someone with 360 experience and a genuine passion for marketing, who’s proactive, detail oriented, with a commitment to making a real difference in the West Midlands.

• Work with colleagues across the communications team, wider organisation and external partners in the delivery of multi-channel marketing initiatives and campaigns that raise awareness of the organisation’s work
• Support team members with monitoring and evaluation of marketing plans and campaigns
• Ensure brand identities for the WMCA, TfWM and associated brands are used appropriately
• Support the development of a range of best practice marketing processes and procedures
• Ensure a digital first approach in all marketing campaign delivery
• Support with day-to-day website updates including content page creation
• Ensure compliance with GDPR in the management of customer data
• Ensure any campaign responsibilities are delivered on time and within budget

• Prior experience in a marketing or communications role
• Working at pace, taking a positive approach to new challenges
• Excellent written skills
• Excellent interpersonal skills and the ability to work as part of a team and independently
• Ability to organise, prioritise and deliver a demanding workload
• A flexible approach and the ability to work effectively in a range of situations and with a diverse range of people
• Enthusiasm and a high degree of initiative and motivation

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office, Wednesday's and Thursday's.

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