Retention Strategist

Retention Strategist

Common Thread Collective

Mission:
To eliminate the need for agencies by providing unsurpassed value & service to businesses earning below $15 M.

• Guide clients toward sustainable, scalable growth through retention marketing insights and forecasts.
• Own and communicate the rationale behind retention strategies, connecting forecasts to emails, SMS, direct mail, and other channels.
• Advocate CTC’s unique approach and tools to clients, building trust and confidence.
• Lead initiatives to ensure high‑performance marketing strategies, driving predictable revenue and customer lifetime value.
• Collaborate with strategy, media, design and content teams to craft brand‑consistent and effective re‑engagement content.
• Monitor performance, adjust tactics, and deconstruct forecasts each month to meet or exceed KPIs.
• Maintain data integrity across Statlas, Provincial, and other tracking tools.
• Ensure deliverables are on‑brand, technically sound, and delivered on time.
• Communicate regularly with clients—daily updates, weekly Slack summaries, and alignment on forecasts.
• Contribute learnings back to the system, collaborate on new ideas, and support continuous improvement.

• At least 4 years of hands‑on email and SMS marketing with proven campaign, automation, and segmentation execution.
• At least 4 years of retention‑marketing experience owning revenue‑driving initiatives.
• Minimum 3 years working in a marketing agency, managing client relationships in a fast‑paced, cross‑functional environment.
• Autodidact: highly curious, self‑directed learning, proactive feedback acceptance, and resourceful skill refinement.
• Unimpeachable character: honesty, humility, ownership, constructive‑feedback integration.
• Competitive greatness: determination, resilience, adaptability, passion for results, creative problem‑solving.
• Excellent communication—Fluent English, persuasive storytelling, empathetic client messaging, strong presentation skills.
• Strong data‑analysis capability—proficiency in Google Sheets and an eagerness to deepen analytical skills.
• Critical thinking: structured problem solving, practical solution proposal, and system‑oriented mindset.
• Passion for e‑commerce and a drive to make measurable impact on business growth.

• Client relationship management and consultation.
• Strategic forecasting and KPI analysis.
• Project management, ownership, and meeting deadlines.
• Conservation of brand consistency across email, SMS, direct mail, pop‑ups, push notifications, and loyalty tools.
• Testing and optimization to improve performance.

• First 30 days: $1.5 K (part‑time transition phase)
• Days 31–60: $3 K (full‑time start)
• Days 61–90: $4–5 K plus performance bonuses
• Remote work with flexible schedule, weekly 1:1 feedback, and measurable quality benchmarks.
• Clear performance dashboard, transparent pay, and a path for annual contract negotiation.

Fully remote.