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Regional Sales Team Manager

Job in Birmingham, West Midlands, B1, England, UK
Listing for: CPM UK
Full Time position
Listed on 2026-03-12
Job specializations:
  • Management
    Business Management, Business Analyst
Salary/Wage Range or Industry Benchmark: 41000 GBP Yearly GBP 41000.00 YEAR
Job Description & How to Apply Below

Inspirational Regional Sales Team Manager required to work for CPM and represent the global drinks brand Diageo.
Up to £41k DOE + £3k bonus plus company car, laptop, phone, pension.

Ideal Location

Birmingham, United Kingdom, B1

Territory covering

Bedford, Birmingham, Bristol, Cardiff, Leicester, Liverpool, Norwich, Nottingham, Swansea and surrounding areas

About the role

CPM is looking for an experienced Regional Sales Team Manager to lead and inspire a highly successful team of Field Sales Executives in the dynamic on‑trade sector across the region. You will be proud to represent Diageo, a global leader in beverage alcohol with an outstanding collection of brands such as Guinness, Smirnoff, Gordon’s, Tanqueray, Captain Morgan, Johnnie Walker, and many more.

As a CPM employee you will join an Investors in People gold award winner and a part of the Omnicom Group operating globally with over 34,000 employees.

A day in the life of a Regional Sales Team Manager
  • Reporting to the National Field Sales Manager, you will build and nurture a strong bond across your team, sharing best practice to deliver against all sales and activation targets across the on‑trade.
  • Train and coach your team to deliver the right tailored solution for every outlet which delivers the best possible return for both the outlet and Diageo.
  • Encourage your team to consistently find new opportunities to increase visibility and rate of sale.
  • Partner with the wider CPM team to deliver the brand and regional growth strategy.
  • Relationship building will be key to your success; you will need to build and maintain strong working relationships with key stakeholders across the CPM and Diageo businesses.
This would be a great Regional Sales Team Manager role for you if:
  • You are experienced and knowledgeable about the on‑trade, able to draw on your experience to guide the team and form well‑judged plans to grow the Diageo business.
  • You have the enthusiasm and flair to make a significant contribution to our business and the Diageo team.
  • You have previous experience managing a sales team to deliver to targets across a broad range of measures.
  • You are a problem solver, proactively seeking ways to improve processes and perceptions for the benefit of CPM and Diageo.
  • You have good presentation, influencing skills, and experience in evaluation, data analysis, and report writing.
  • Full UK Driving licence is essential.
  • You will need to be happy to stay overnight (from time to time), travel across the territory, and attend regional and national meetings.
Why work for us?
  • Great package offered up to £41k DOE + £3k Bonus per annum.
  • Flexible hours – 40 hours Monday to Friday.
  • 33 days holiday including bank holidays.
  • Company car.
  • Company pension scheme – 3% employer contributions.
  • Tablet & mobile phone.

CPM has been accredited Investors in People Gold award and places great importance on the training and development of our people. We work in a cooperative environment where great ideas and achievements are shared and celebrated.

CPM is an equal opportunities employer; we depend on having diverse talent with a range of backgrounds, skills, and capabilities.

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