Client Director, OMD

Client Director, OMD – Talon

Location:

London Area, United Kingdom

At Talon, our mission is to unlock the full potential of out‑of‑home advertising, making it more effective, creative, measurable and sustainable than ever. We are passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, we have grown into a team of more than 450 professionals located in key cities across the globe, and have been awarded for our approach to people, clients and the industry.

We hire the finest talent to help us unlock the full potential of the OOH environment for our clients.

Reporting into the Business Director, the Client Director will lead key clients within the OMD planning team  role requires a proactive mindset to develop new opportunities and pre‑empt any issues, using initiative, experience and expertise to keep clients and agencies happy through gold‑standard client servicing.

• Be responsible for the day‑to‑day management of the client team to ensure they are effectively servicing clients and proactively contributing to growing client and agency business.
• Have a thorough understanding of the strategy & objectives of your main accounts.
• Ensure you and your team are delivering on all elements of client service charters and general client servicing.
• Resolve client/campaign issues as they arise and coach your team in doing the same.
• Work closely with the Investment team to create responses to briefs, supporting rational documents and PCAs.
• Take the lead on some of the most high‑profile accounts within the agency patch.
• Present the above work to clients and agencies with the support of the Business Director.
• Attend all client and agency meetings across your patch of business with the Business Director’s support.
• Proactively sell the OOH medium and regularly identify opportunities across your portfolio of clients.
• Drive agency relationships through hot desking, meeting with key personnel and presenting all agency sessions.
• Analyse and attend all client audit meetings (in conjunction with the Business Director/Head of).
• Work with the Business Director/Head of to set individual client KPIs and ensure they are met.
• Develop and manage the Talon relationship with agency, client and media owner contacts.
• Help to manage and host internal training sessions.
• Be prepared to get involved in non‑account work – internal working parties, Route Guru group, company representatives.
• Ensure you and the team are utilising in‑house systems regularly and keeping them updated with the latest planning information and campaign status.
• Ensure all planning templates are used – Talon planning schematic, proposals, buying reviews/PCAs, site tour documents.
• Participate in defining requirements to enhance systems/tools and test them when requested.
• Work with the Business Director/Head of to provide accurate client forecasts and keep them updated with key changes.
• Comply with all company and departmental policies and procedures.
• Understand Talon philosophy and SBU offerings and communicate them appropriately.
• Demonstrate proper care and respect for corporate assets.
• Train your team on the day‑to‑day requirements of their planning roles, tools and systems.
• Be responsible for first‑stage interview process for recruiting Client Executives and Client Managers.
• Conduct annual appraisals of Client Executives and Client Managers (in conjunction with the Business Director/Head of where applicable).
• Review performance of Client Executives and Client Managers regularly.
• Champion sustainability and advocate the value of positive social and environmental impact within your team.
• Participate in projects and initiatives that drive Talon’s commitment to positive social and environmental causes (e.g., charity partnerships, volunteering, carbon offsetting).
• Role‑model Talon values and behaviours to help ensure the best possible culture and tone is set throughout Talon.

• Strategic capability
• Commercially aware
• Solution‑finding
• Enthusiastic and driven
• Able to work as part of a team
• Organised
• Industry knowledge
• Organisational planning

• UK OOH planning experience…