Homecare Commercial Director Care Franchise

Position: Homecare Commercial Director Care Franchise (Permanent)
About the Role

We are seeking an experienced Commercial Director to lead revenue growth, pricing discipline, and commercial performance across an established UK Care franchise.

This is a senior leadership role focused on sustainable growth, margin protection, and franchisee success within a regulated care environment. Reporting to the CEO / Managing Director, the role ensures franchisees are commercially viable, franchisor income is scalable and predictable, and pricing and contracts support high-quality, ethical care delivery.

Key Responsibilities
Lead the commercial strategy and drive network-wide growth across private pay, commissioned income, and franchisor fees
Own and govern pricing frameworks, including recommended hourly rates and minimum margin thresholds
Protect the network against unprofitable discounting and loss-making contracts
Support franchisees with pricing decisions, local authority negotiations, tenders, and contract reviews
Drive franchisor income growth and identify new commercial value-creating income streams
Oversee and monitor franchisee commercial performance, including revenue growth, margin, and client mix
Constructively challenge underperformance and implement commercial improvement plans
Enable sales and business development through playbooks, pricing tools, and value-based selling frameworks
Provide high-quality commercial insight, forecasting, and reporting to the Board and senior leadership
Ensure all commercial decisions align with regulatory requirements, ethical care standards, and brand values
About You
Proven experience as a Commercial Director or senior commercial leader within a multi-site, franchised, or networked business
Demonstrable track record of driving revenue growth while protecting margin
Clear experience developing and growing private-pay revenue streams through pricing strategy and value-led selling
Strong expertise in pricing, margin management, P&L ownership, and commercial forecasting
Comfortable influencing, challenging, and supporting franchise owners and senior stakeholders

Experience with in care, healthcare, or other regulated services is highly desirable

What We Offer
Competitive salary with performance-related bonus (15–20%)
Uplifts on bonuses
33 days’ annual leave, inclusive of bank holidays
Private medical insurance
Pension contribution
Hybrid working
If you are interested in this position, please apply, or for more information contact Jacey Noon at Domus Recruitment.

As part of our continual pursuit of quality candidates, we appreciate and reward candidate recommendations from you. If we successfully secure them a position, we will reward you with £300 - if you recommend a new candidate to us who is not already registered with us, and we secure them a role for a minimum of 1 month. So, if this position is not for you but you know someone who might be interested, why not earn a bit of cash anyway