Inclusion and Wellbeing Lead

Birmingham City Football Club is on the rise.

With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing its part in once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch.

The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.

Birmingham City Football Club is seeking a passionate and strategic Inclusion and Wellbeing Lead to drive our Equality, Diversity, Inclusion, Accessibility and Wellbeing (EDI‑AW) agenda across the club. This is an exciting opportunity to shape the culture of a modern, ambitious football club—enhancing the experience of our workforce, players, supporters, and local communities.

As the champion of inclusion and wellbeing, you will design, deliver and embed strategic initiatives that help us build a culture where every individual feels valued, safe and inspired. You will work collaboratively across our Men’s and Women’s First Teams, Academy, Girls’ Academy, and the Birmingham City Foundation to support transformative, meaningful change.

Please note this role may require you to work matchdays, however you will get this back as TOIL (Time off in lieu).

• Develop a clear identity, purpose and objectives for our EDI, accessibility and wellbeing work that aligns for our brand and employer brands.
• Working with the Head of People and Culture, develop the club’s long‑term strategic EDI, accessibility and wellbeing plan, aligned to the Club’s strategic mission and vision.
• Create seasonal club‑wide and departmental specific action plans to support delivery of the long‑term strategy.
• Proactively engage internal stakeholders with the development and delivery of the strategy and plans to ensure a consistent and collaborative approach; ensure there is a clear communications plan for activity.
• Create visible ways to project manage and track progress of the strategy, including goals and KPIs where relevant.
• Review and make recommendations for resource and structure across all EDI, accessibility and wellbeing activity; make recommendations for roles and support where necessary; ensure we have adequate resource to support matchday experience.
• Prepare annual impact reports that communicate delivery on strategy and activities for external publication.

• Develop relationships with senior leaders and managers across the club and understand the context and operation of departments; develop a regular and scheduled cadence of meetings with key stakeholders.
• Build a management skills framework, feeding into the wider learning and development strategy, that enhances leadership and management capabilities and knowledge of EDI, accessibility and wellbeing.
• Ensure a calendar of development and coaching activity for leaders and managers throughout the season.

• Working with the wider People and Culture team, review key people activities with an EDI and accessibility lens to progress and improve activity.
• Develop a cohesive approach to health and wellbeing for staff, in collaboration with the People Partners, and how department specific programmes can be developed; identify relevant partners, programmes or initiatives to support; build and communicate channels for support and sharing experiences.
• Chair the internal working group on inclusion and wellbeing; ensure a clear term of reference is in place, thorough understanding of responsibility by members, a cadence of regular meetings throughout the year, and delivery of actions from the group.
• Develop an EDI, accessibility and wellbeing learning and development framework that provides continuous learning opportunities to the whole club workforce throughout…