CRM Systems Manager

London or Birmingham | Hybrid (3 days in office)

Our client is investing significantly in its global Marketing & Business Development technology function, creating an opportunity for an experienced CRM Systems Manager to take ownership of a critical experience management platform and shape the future of legal marketing systems. This role has been created to support the next phase of growth, automation, and operational efficiency across an international professional services environment.

We are working with a highly respected global professional services firm with a strong reputation for innovation, responsible business practice, and long-term strategic growth. Technology sits at the heart of its marketing and client development strategy, and the CRM Systems Manager will play a pivotal role in advancing its experience management capability while influencing wider CRM and AI initiatives.

The CRM Systems Manager will lead the continued development and adoption of the firm’s global experience management system, while acting as a technical bridge between Marketing, IT, and external vendors.

• Own and enhance the Litera Foundation experience platform globally
• Drive phase two automation of data capture processes
• Partner with IT and vendors on integrations and system improvements
• Lead global training, communications, and user adoption initiatives
• Project manage enhancements and future CRM migration input

• Strong Mar Tech experience within a law firm (preferred) or professional services
• Proven CRM expertise (Inter Action, Salesforce, Dynamics, or similar)
• Ability to translate technical concepts into clear business language
• Experience working with vendors and internal IT teams
• Prior people management experience (minimum 2 years preferred)

• Ownership of a high-impact global platform
• Direct influence over CRM replacement strategy
• Opportunity to embed AI-driven efficiencies
• Hybrid working with flexible arrangements
• Clear visibility to senior leadership and strategic stakeholders

This CRM Systems Manager role offers the chance to step away from pure operational delivery and truly shape how marketing technology drives client engagement across a global firm. You will manage a team of six data stewards in Birmingham, guide automation that enhances efficiency, and bring a fresh perspective to data quality, governance, and AI adoption.

Apply now to take your career to the next level with a pioneering company. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

Due to a high number of applicants, we are only able to respond to successful candidates