Head of PLG

Amplify is a modern, HIPAA-compliant communications and workflow platform for the U.S. healthcare market. Our flagship product, iFax, is ranked by G2 as the world’s highest-rated cloud fax platform. We’re now expanding into a broader platform including fax, e-signature, forms, secure messaging, document workflows, and AI-driven automation.

Product-Led Growth is central to how we scale.

The Role

We’re hiring a Head of Product-Led Growth (PLG) to own and dramatically increase revenue per visitor across our PLG funnel.

This is a senior, hands-on role focused on turning traffic into revenue by optimizing every stage of the self-serve journey — from first visit to activation, conversion, and expansion.

What You’ll Own

You will own the entire PLG funnel, including:

• Website entry points and landing pages
• Pricing page strategy, packaging, and experimentation
• Account creation and onboarding
• Activation and “aha” moments
• User journeys by segment
• Monetization, paywalls, nudges, and upgrades

This role sits at the intersection of product, growth, data, and user psychology, with direct accountability for revenue outcomes.

Key Responsibilities

• Increase revenue per visitor through continuous experimentation
• Design and run A/B and multivariate tests across UX, messaging, pricing, and flows
• Identify and remove friction across signup, onboarding, and activation
• Define and optimize journeys for:
• API users and developers
• Partners and resellers
• Business (non-healthcare) users
• Identify activation events that predict long-term revenue
• Work closely with the CEO, Product, Engineering, Marketing, and Support

Who You Are (Non-Negotiable)

• 5+ years SaaS experience with real PLG ownership
• Hands-on A/B testing and experimentation (you’ve run the tests yourself)
• Excellent CRO fundamentals and strong design / aesthetic judgment
• Highly independent and autonomous, but strong communicator and collaborator
• A true growth hacker — scrappy, data-driven, biased toward action
• Comfortable owning outcomes, not just optimizations

This is not a generic growth marketing role.

This is for someone who has personally moved a PLG funnel in a regulated SaaS environment.

What Success Looks Like

• Measurable increase in revenue per visitor
• Faster activation and stronger early monetization
• Clear, optimized journeys for each user segment
• A PLG engine that compounds over time

Why This Role

This role has real ownership, real leverage, and direct CEO collaboration.

If you’ve been optimizing without owning results — this is the opposite.