Senior Digital Marketing Exec

Posted 23 January 2026 Salary Competitive Location Birmingham Job type Permanent - Full Time Reference 037872 Job Function Headquarters

Shape the future of our digital journey. We are looking for an experienced and enthusiastic Senior Digital Marketing Executive to join our team and help drive the next chapter of Avanti West Coast's digital marketing strategy.

In this role, you’ll take the lead on key areas of our Always On digital activity, analysing advert performance, refining SEO content, reviewing channel performance, and monitoring changing customer behaviours. You’ll have the freedom to experiment, test, learn and continuously improve our digital performance, with your contributions making a real impact across the business.

We are looking for someone who is proactive, well organised, detail-focused, and energised by a fast-paced environment. Strong time-management, the ability to prioritise effectively, and a commitment to delivering KPIs will be key to your success.

• Lead on Always On digital activity; analyse advert performance, refine SEO content, review channel performance, and monitor customer behaviours.
• Experiment, test, learn and continuously improve digital performance with measurable impact across the business.
• Prioritise tasks effectively and manage time to meet KPIs in a fast-paced environment.

• Digital marketing experience gained in-house or within a media agency (graduate level or equivalent).
• Experience across PPC, PMX, Display, Paid Social and SEO, including day-to-day optimisation and weekly performance reporting.
• E-commerce and paid media expertise with a track record of driving revenue.
• Commercially focused with a strong understanding of ecommerce KPIs (ROAS, CPA, LTV, conversion rate) and how to impact them.
• Analytics & Reporting: track KPIs, optimise ROAS, and report on digital performance weekly/monthly with actionable insights.
• Proficiency with Excel, analytics and reporting tools to interpret data and optimise performance.
• Strong organisational and communication skills, including the ability to brief and collaborate with agencies and cross-functional teams.
• Agency Management: manage external agencies with clear targets, briefs, and budgets.
• SEO and optimisation mindset: web tech, Core Web Vitals, content development, and link-building strategies.

• Final salary pension
• Free travel on Avanti West Coast for you/spouse/partner/dependents
• Privilege Travel card (75% off other train operator fares for leisure travel)
• 30 days holiday rising by 1 day per completed year of service to a maximum of 37 days (inclusive of bank holidays)
• 10 free journeys on other First Group Train Operators

If this sounds like you, click to apply and lets grow together.

Please note:

We may close this advert early if we receive a strong response, so we encourage you to apply as soon as possible.

Be You. With Us.

At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive. We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.

When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better. We celebrate it, we respect it and we put it to great use.

Our Avanti West Coast Values

• Passionate: We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.
• Committed: We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.
• Integrity: We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.
• Ambitious: We strive to be the best and are curious about new ways of working within our business and the wider industry.
• Authentic: We are genuine, caring and grounded individuals that operate and communicate with openness, trust and clarity.