Social Media Lead

Job Description Summary

Lead the Group’s social media strategy, setting the vision and culture for a high‑performing team at the heart of external communications. Champion data‑led creativity and innovation, ensuring content is shaped by real‑time insights and audience trends. Oversee multi‑channel growth, including Tik Tok, You Tube, Linked In, and emerging platforms, optimising for AI discoverability and brand reputation. Drive governance, compliance, and risk management, while fostering an inclusive, agile team environment.

Empower colleagues and partners to deliver impactful, authentic storytelling that advances the Group’s reputation and strategic objectives.

Group Corporate Affairs’ social channels now reach more stakeholders, more often, than any other owned environment. In 2025, we added Tik Tok and You Tube to the corporate mix, raised performance on Linked In after algorithm shifts, and began optimising content for AI discovery. We also strengthened governance, 24/7 listening, and incident response. The next phase demands a Social Media Leader with the vision to drive us forward.

You’ll fuse creativity with compliance, engineer AI‑enabled workflows, and cultivate a high‑performing, innovative team culture that sets the benchmark for impactful social media.

We’re seeking an outstanding Social Media Lead to join our Group Corporate Affairs team and elevate our digital reputation. This senior leadership role sits at the heart of our external communications strategy. You’ll own and evolve the Group’s corporate social strategy to grow reputation, relevance, and reach across channels and AI search, while safeguarding the brand and accelerating impact through automation and agents.

You’ll report into the Head of Digital, Social and Creative Studio and inspire, develop, and empower a team of social media managers, analysts, assistant managers, and a wider pool of internal content creators. This is your opportunity to shape the culture and direction of how one of the UK’s most trusted financial brands shows up in a dynamic digital landscape.

• Set and deliver a multi‑year social strategy aligned to Group priorities and external trends.
• Define the role of each channel – Linked In, Tik Tok, You Tube, Instagram, and emerging platforms – and optimise for discoverability in AI and search ecosystems.
• Translate platform changes into actionable playbooks for corporate communications.

• Develop and implement agent‑based workflows for planning, tagging, reporting, and distribution.
• Embed practices that make our content discoverable to AI Overviews and LLMs, with clear KPIs for “citation share” and discoverability.

• Own social governance across all GCA channels, including partner oversight, page ownership, and admin rights.
• Ensure all activity follows FCA financial promotions guidance, CAP/ASA codes, and the Online Safety Act.
• Maintain escalation frameworks and crisis playbooks for misinformation and reputational risk.

• Lead editorial planning and creative reviews, blending planned, reactive, and evergreen content.
• Drive strategic distribution across leaders’ profiles, paid and owned channels, ensuring content is accessible and search‑ready.

• Set the vision for a data‑led creative culture, blending analytical rigour with creative instinct.
• Champion data as a driver for both performance and content development, ensuring insights shape high‑impact work.
• Empower the team to use real‑time analytics and audience trends to inform decisions.
• Set benchmarks across engagement, sentiment, AI visibility, and business outcomes.
• Run regular performance reviews to turn insight into action.

• Lead by example, setting clear priorities and optimising team capacity to meet demand without compromising quality.
• Foster a culture of proactive planning, balancing reactive and strategic work.
• Set standards for agency and partner resourcing, ensuring alignment with strategic goals.
• Inspire and develop a high‑performance, inclusive team, providing…