Growth Marketing Manager

The Flex Birmingham, England, United Kingdom

• Own and optimize Meta Ads, Tik Tok Ads, and Google Ads.
• Build high‑performing acquisition funnels for bookings and leads.
• Test creatives, audiences, messaging, and offers to drive lower CAC.
• Scale what works, rapidly kill what doesn’t.

• Build and optimize landing pages for booking conversion.
• Run A/B tests on CTAs, layouts, copy, and visual storytelling.
• Improve ad → landing → booking flow through data and insights.

• Develop engaging social content that drives trust and desirability.
• Collaborate with creators to produce scroll‑stopping UGC ads.
• Grow our organic presence on Tik Tok, Instagram, and You Tube.

• Track performance across CAC, ROAS, conversion rates, and retention.
• Launch weekly experiments across channels, creatives, funnels, and offers.
• Use data to shape decisions, budgets, and growth direction.

• Understand what different traveler segments care about.
• Feed insights to the product and operations teams to enhance experience.
• Shape our brand voice, positioning, and messaging across touchpoints.

• 1–5 years in growth, performance marketing, or D2C acquisition.
• Proven experience running Meta + Google Ads with measurable results.
• Strong understanding of D2C funnels, landing pages, and conversion optimization.
• Analytical mindset with creative instinct — you can read data and craft compelling stories.
• Experience with tools like GA4, Webflow, Hotjar, Hub Spot, Tik Tok Ads Manager, or similar.
• Excellent copywriting and content sense.

Bonus: background in hospitality, travel, lifestyle brands, real estate, or consumer apps.

• Build and own the consumer growth engine of a global brand.
• Direct impact: every campaign you launch drives real bookings and revenue.
• High‑autonomy, fast‑paced environment where experimentation is encouraged.
• Competitive salary + performance incentives.
• Work with founders who move fast, think big, and support great ideas.
• Join a global team building the future of how people live and travel.

• You prefer slow corporate environments.
• You’re uncomfortable owning performance targets.
• You avoid accountability or rapid experimentation.
• You’re not passionate about consumer brands and lifestyle marketing.

The Flex is a global flexible‑living platform offering fully serviced, beautifully designed apartments for stays of any length. We blend hospitality, technology, and real estate to give people the freedom to live anywhere, effortlessly
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